New Brand "Sumiyaki Unagi to Tokusen Wagyu Fujisan," Supervised by Nagoya's Best Cost-Performance and Always-Queued "Hirudake Unagiya," Makes Its Debut in Hamamatsu City, a Famous Eel Production Area!!

Act Community Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director: Masato Yanase), which supports franchise headquarters and franchisees, is opening its 8th store in Hamamatsu City, Shizuoka Prefecture, for its new brand "Sumiyaki Unagi to Tokusen Wagyu Fujisan" (Charcoal-grilled Eel and Selected Wagyu Fujisan). This brand, which opened its first store in Yokkaichi City, Mie Prefecture in July 2025, is supervised by "Hirudake Unagiya," a charcoal-grilled eel specialty restaurant concepted as "the best cost-performance authentic eel," which previously operated only during lunchtime as a shared kitchen. "Unadon Kyokujo" (Premium Eel Bowl) uses one and a half eels. We deliver Fujisan'sこだわりの Kansai-style grilling to Hamamatsu City, the sacred place for eel! Hamamatsu City, Shizuoka Prefecture, is known as a fiercely competitive area for eel. With the desire to "let the people of Hamamatsu, the sacred place for eel, taste our confident 'charcoal-grilling technique,'" the popular eel specialty restaurant "Sumiyaki Unagi to Tokusen Wagyu Fujisan Hamamatsu Harashima Store" from Yokkaichi City, Mie Prefecture, will open in this city where tradition and daily life coexist. (Photo: "Tenmabushi Tokujo" - Premium Tempura and Eel over Rice. 3 cuts of eel, 2 seasonal tempura, kakiage, 4 shrimp. There are three types in total: "Jo" (Standard) without eel, and "Kyokujo" (Premium) with 3/4 eel.) The highly popular "Tenmabushi" from the main store is now available!! Tenmabushi, which uses seasonal tempura, can be enjoyed in three ways: as a tempura set meal, as a tempura bowl with special sauce, and finally as a tempura chazuke (rice with tea) with dashi broth. This luxurious dish features crispy, lightly fried tempura generously placed on rice. The sweetness of shrimp, the aroma of seasonal vegetables, and the light texture of the batter all combine with freshly cooked rice. From crispy to juicy umami. We hope to be accepted by a wide range of customers with this new signature menu item that offers a new tempura experience. Our Features: 【Fresh Raw Eel】Eel has become a luxury ingredient, but at our "Fujisan" brand, we use eel of the same quality as high-end restaurants. We use "Nihon Unagi" (Japanese eel) that is carefully selected by strict criteria from wholesalers, known for its rich fat and tender flesh. This eel is offered at about half the average price of other stores. 【All-you-can-eat Brand Rice】Domestic brand rice, which has seen rising prices in recent years. Here, you can also enjoy unlimited refills of rice. We use an original "hagama" (traditional pot) that cooks rice quickly with high heat. This freshly cooked, fluffy rice is also all-you-can-eat! You can enjoy it until you are full. 【100% Charcoal-grilled】You can enjoy authentic charcoal-grilled eel. While many eel restaurants have increased gas cooking in recent years, we are committed to cooking eel 100% over charcoal from its raw state, cooking it quickly with high heat. We are confident that you will enjoy extremely delicious eel with a subtle charcoal aroma the moment you take a bite. 【Seasonal Tempura Available!!】Seasonal tempura can be ordered individually. We also put effort into our tempura, with the contents changing seasonally, making it a highly satisfying product for customers that they won't get tired of. "Fujisan" offers a wide array of specialties centered around eel!! We offer a set meal menu centered around eel for the people of Hamamatsu to enjoy. Please also enjoy "Oke Unagi" (Bucket Eel), which can be shared with family and friends. Fujisan's proud dish. We also offer Omi beef Wagyu Unagi Hitsumabushi. The savory umami of fragrant grilled eel and the melting richness of carefully selected wagyu meet in one bowl – that is "Wagyu Unagi Hitsumabushi." The rich aroma of eel brought out by charcoal grilling. The deep umami of wagyu that spreads with every bite. And the glossy rice cooked in a hagama pot envelops everything. Wagyu Unagi Hitsumabushi Tokujo (Premium). Of course, you can also enjoy "Fuji Mountain Unagi," a specialty of "Hirudake Unagiya"! The "Fuji Mountain" Unadon, a specialty of Hirudake Unagiya, which luxuriously uses two eels, can, of course, also be enjoyed at "Fujisan." It is sure to satisfy those with an "eel mental" who want to eat a lot of eel! Store Name: Sumiyaki Unagi to Tokusen Wagyu Fujisan Hamamatsu Harashima Store Address: 288-4 Harashimacho, Chuo-ku, Hamamatsu City, Shizuoka Prefecture, 435-0047 Phone Number: 053-582-7330 Business Hours: Lunch 11:00-14:30 (LO 14:00), Dinner 17:00-21:00 (LO 20:30) Seating Capacity: 50 seats Closed: None Parking: 19 spaces Website: https://www.unagihirudake.com ◼️Uses Japanese eel served at high-end restaurants We use Japanese eel raised with carefully selected feed and water quality. Our store receives eel from a long-established eel wholesaler in Mie.