Nikkei Research Launches 2025 Edition of 'Financial RADAR®', a Consumer Financial Tracking Survey for Understanding Financial Behavior and Attitudes

On March 27, Nikkei Research Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Naomi Tanaka) began providing data for the 2025 edition of its consumer financial tracking survey, 'Financial RADAR.' With approximately 200 questions, the survey provides a comprehensive view of the retail market and serves as foundational material for marketing strategy development. The survey was conducted online in February among individual consumers nationwide.

'Financial RADAR' began in 1983 as the 'Nikkei NEEDS-RADAR Financial Behavior Survey.' It is utilized by a wide range of organizations, including banks, credit unions, securities companies, life and non-life insurance companies, credit card companies, think tanks, consulting firms, and universities. Building on this accumulated expertise, the survey has been renewed starting in 2025.

Measure a Wide Range of Themes and Analyze from Abundant Data

In addition to factual data such as financial institutions used and the status of savings/investment product holdings, the survey covers a broad range of items, including intentions to consult with financial institutions, preferred consultation methods (in-person/online), and awareness of new financial services.

The survey also addresses timely themes of high interest to financial institutions, such as 'cashless payments,' 'ESG investment,' and 'mortgages,' exploring the latest financial circumstances surrounding consumers from various angles. This multifaceted data can be used to consider specific measures, such as acquiring new customers in the field.

Financial survey data can be analyzed in greater detail on your own computer using the online tabulation tool 'Cross Lab.' We also offer consultations for customized surveys based on these results. Furthermore, by combining this with our sister product, the financial institution customer evaluation survey 'Financial METER®,' deeper and broader analysis is possible.

Understand Respondents' Financial Behavior and Attitudes

The survey measures not only gender, age, financial products held, and financial assets, but also financial literacy, allowing for the identification of respondent characteristics and analysis by target segment. With the 2025 renewal, the survey area has been expanded from the Tokyo metropolitan area to nationwide, enabling a capture of broader market realities.

Introduction to Survey Results

From the latest survey results, we examined financial products and services used via smartphones or tablets within the past year, revealing the following realities.