On March 27, Nikkei Research Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Naomi Tanaka) began providing data for the 2025 edition of its consumer financial tracking survey, "Financial RADAR," which offers a deep understanding of retail markets through approximately 200 abundant survey questions and can be utilized as foundational material for considering marketing initiatives. The survey was conducted online in February of this year, targeting the general public nationwide.

"Financial RADAR" began in 1983 as the "Nikkei NEEDS-RADAR Financial Behavior Survey." It is utilized by a wide range of organizations, including banks, credit unions, credit cooperatives, securities companies, life insurance companies, non-life insurance companies, credit card companies, think tanks, consulting firms, and universities. Building on this accumulated research expertise, the survey has been renewed starting in 2025.

### Measuring a Wide Range of Data Themes and Enabling Analysis from Abundant Information In addition to factual data such as the financial institutions used and the status of savings and investment product holdings, the survey covers a wide range of items, including intentions to consult with financial institutions, the methods of such consultation (in-person/online), and awareness of new financial services.

By taking up timely themes of high interest to financial institutions, such as "cashless payments," "ESG investing," and "mortgages," the survey explores the latest financial circumstances surrounding consumers from various angles. These multi-faceted data points can be applied to the consideration of concrete measures, such as new customer acquisition in the field.

Financial survey data can be analyzed in greater detail on your own computer using the online aggregation tool "Cross Lab." We also respond to requests for customized surveys based on the results and content. Furthermore, combining it with our sister product, the financial institution customer evaluation survey "Financial METER®," allows for deeper and broader analysis.

### Ability to Understand Respondents' Financial Behavior and Consciousness Because we measure not only gender, age, held financial products, and financial assets, but also factors such as financial literacy, it is possible to understand respondent characteristics and analyze them by target segment. With the 2025 renewal, the survey area has been expanded from the Tokyo metropolitan area to nationwide, making it possible to capture a broader range of market realities.

Introduction to Survey Results From this survey, when we checked the financial products and services that respondents had used on their smartphones or tablets within the past year, the following realities were revealed.

Overall, approximately 40% of respondents answered that they have experience using "account balance/transaction detail inquiries." Experience using "transfers/remittances" is also high, exceeding 20%. Looking at the results by age group, while "have not used/do not have any of these" is higher among those in their 60s and 70s at 60% compared to other age groups, it can be seen that a digital shift is progressing to some extent even among the elderly.

Please see here for details on "Financial RADAR."

Measurement results are provided in the form of raw data and statistical tables, and we also accept inquiries regarding customized surveys exclusively for your company based on these results. Please contact us for specific usage or purchase inquiries.

In addition, by combining this with our sister product, the financial institution customer evaluation survey "Financial METER®," we can realize even deeper analysis, including your company's positioning. Please feel free to consult with us regarding specific applications and purchases.

**[Inquiries regarding this matter]** Financial Solutions Department: Nakatani, Okazaki, Endo TEL: 0120-980-181 (Weekdays 9:00–12:30, 13:30–17:30) FAX: 03-5296-5110 Company HP Inquiry Form https://www.nikkei-r.co.jp/contact_finance/

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  • Source: PR TIMES
  • Category: product_launch