Nikkane Co., Ltd. (Headquarters: Kaminokawa-machi, Kawachi-gun, Tochigi Prefecture; President: Yosuke Kaneda), a wholesale distributor of commercial food products primarily serving Eastern Japan, has launched a 'Moving Job Posting' project at its Saitama Sales Office and Metropolitan Area No. 1 Center. This initiative aims to address the serious social issue of labor shortages in the logistics industry by utilizing delivery trucks as a point of contact—or media—with local residents.
Challenges and Solutions: Strengthening Logistics Through Facility Separation and Addressing Recruitment Needs To meet growing demand in the Tokyo metropolitan area, our company implemented an organizational restructuring on February 16, 2026, to clearly define the roles of sales and logistics. By relocating the Saitama Sales Office to a new facility and repurposing the former site into the 'Metropolitan Area No. 1 Center'—a facility specialized in logistics—we have achieved improved inventory storage capacity and operational efficiency through the introduction of the latest warehouse systems. To maximize the potential of these facilities and continue providing high-quality customer service, securing delivery drivers is essential. We are proactively addressing the recruitment needs arising from this facility separation with the 'Moving Job Posting' project, which turns our delivery trucks themselves into media.
Uniqueness of this Project (Differences from Standard Recruitment) 1. 'Asset Media' Strategy to Overcome Lack of Awareness for B2B Companies To break through the status quo where companies are easily buried in the spec-comparisons of job sites, we are converting our own trucks running through the city into media. We are challenging ourselves to build a sustainable recruitment cost structure that does not rely on external media. 2. Refreshing Our Image Through Proof of 'Health and Productivity Management' We are broadcasting our achievements as a certified 'Health & Productivity Management Outstanding Organization' from the front lines of our operations: our trucks. We will prove that work-style reform through IT utilization is a growth strategy for the logistics industry. 3. Redefining the Value of 'Essential Workers' We define 'human compassion,' which cannot be replaced by AI, as the essence of social infrastructure, and we aim to unearth high-aspiring talent hidden within the local community.
Specific Developments at the Saitama Sales Office and Metropolitan Area No. 1 Center - 'Moving Job Posting' Display: We have placed special stickers with QR codes on the rear and sides of our delivery trucks, which travel daily throughout the metropolitan area, including Saitama City. These allow for immediate access to our recruitment site. Through daily operations, we are visualizing our role as a 'company that supports local welfare facilities' and appealing directly to residents along their daily routes. - Community-Based Recruitment Publicity: We are proposing careers as 'local food heroes' to residents who know the delivery areas well. By emphasizing the efficient work environment realized through facility separation and our track record in health management, we are delivering a message of a 'rewarding workplace' in an era of driver shortages. - Collaboration with Welfare Facilities: Through our established relationships with nutritionists and cooks at the elderly care facilities, childcare centers, and hospitals we serve, we are promoting a workplace environment where employees can experience the satisfaction of 'supporting someone's dining table.' - Opening Doors to Beginners: We welcome those starting with a standard driver's license (AT-only accepted) and provide a support system for obtaining a semi-medium-duty license. We support career changes from other industries with stable compensation starting at 300,000 yen per month in the metropolitan area.
Message from President Yosuke Kaneda Our trucks travel every day from the Tokai and Kanto-Koshin regions to the Tohoku region. By seeing these trucks on the road, I hope that as many people as possible will learn about the excitement of 'food-related work' and the open atmosphere of our company. I look forward to new encounters with local residents sparked by these stickers.
About Nikkane Co., Ltd. Founded in 1975, we are a specialized trading company handling over 10,000 commercial food items. We continue to play a vital role in supporting the foundation of society through the 'stable and safe supply of food' to facilities that support social infrastructure, such as welfare facilities, hospitals, and schools. As our business is directly linked to people's lives and health, we take this responsibility seriously and focus on achieving the highest standards of service. Through strong partnerships with major food manufacturers and a community-based network of 16 locations across Eastern Japan, we have realized a detailed and rapid delivery system. With 37.8 billion yen in sales and 850 employees, we maintain a motto of 'getting along and having fun,' fostering a workplace environment where employees can cooperate and grow together. We are promoting work-style reforms that prioritize work-life balance, centered on 'Health and Productivity Management,' such as actively hiring part-time staff and introducing new systems. We continue to grow as a 'food infrastructure company' that supports the food culture of Eastern Japan through food safety and trust.
Nikkane Co., Ltd. Job Information Route Delivery Driver [Job Description] Deliver necessary food ingredients daily to elderly care facilities and hospitals. This is a route delivery position with fixed courses and customer destinations. Since we visit for deliveries twice a week, you will become a familiar face to nutritionists and cooks. 'Supporting someone's dining table every day'—this is a job where you can feel that sense of reward! [Requirements] Standard driver's license (AT-only accepted) *Support system for obtaining a semi-medium-duty license available [Salary] Metropolitan area: From 300,000 yen/month; Chubu: From 276,000 yen/month; Others: From 252,000 yen/month *One salary increase (April), two bonuses (July, December) [Recruitment Site] https://www.nikkane.com/recruit/
FACT BOX
- Source: PR TIMES
- Category: campaign