nijito Inc. (Headquarters: Minato-ku, Tokyo; EC Division: Chuo-ku, Fukuoka), known for its head beauty brand "haru" and its signature product "kurokami scalp (haru shampoo)", will launch the "13th Anniversary Campaign" first phase on July 1, 2026, to commemorate the brand's 13th anniversary. haru has been dedicated to supporting customers' lives through daily hair care for the past 13 years. The brand's representative product, "kurokami scalp (Original)", has received recognition for its quality, including the "SkinSAFE Trusted Choice – Good For Sensitive Skin 95+" rating from the US-based ingredient information platform "SkinSAFE".

This campaign will feature the limited-quantity re-release of last year's popular seasonal shampoo, "kurokami scalp (Summer Recipe)", along with special limited-edition sets and original merchandise giveaways.

With the expectation of another harsh summer, concerns such as stickiness and odor from sweat and sebum, and damage to hair and scalp from UV rays and heat are becoming more complex. "kurokami scalp (Summer Recipe)", launched last year as a product to address these seasonal concerns, was highly praised by many customers, and numerous requests for its re-release were received after it sold out. To express gratitude to our customers who have supported us over the past 13 years, we will hold the "13th Anniversary Campaign First Phase" from July 1, 2026 (Wed) to August 3, 2026 (Mon) at 10:59.

Details here

Message Behind the 13th Anniversary Campaign

Concept: "To you who always works hard. A 'Summer Treat' from haru, and 'Thank You' for 13 years."

For 13 years, haru has been by customers' sides through daily hair care. With gratitude, we planned this campaign for those who tend to put themselves last due to work, housework, or childcare, so that their usual bath time can become a guilt-free self-care moment. We will deliver 13 years of "Thank You" with limited-edition products and special value sets to comfortably enjoy the hot summer, as well as original merchandise.

*1: Available while supplies last.

Excerpts from 13th Anniversary Campaign First Phase Sets

Summer Recipe Trial Set

A limited-quantity trial set featuring one bottle of "kurokami scalp (Summer Recipe)" and two bottles of "kurokami scalp (Original)". Use the refreshing Summer Recipe in the summer and the classic Original for everyday use, adapting to your needs.

Summer Scalp Care Set

A limited-quantity scalp care set combining three bottles of "kurokami scalp (Summer Recipe)" and the medicated hair growth essence "Scalp Essence 100 (*2)". This set provides total support for scalp care, from refreshing cleansing to hair growth care during the summer.

Summer Moisture Care Set

A limited-quantity moisture care set featuring one bottle of "kurokami scalp (Summer Recipe)" and one bottle of "Emerald Veil Treatment". This set provides moisture to hair damaged by summer UV rays and dryness, leading to beautifully manageable hair with smooth ends.

*2: [Quasi-drug] Sales name: haru Medicated Scalp Essence

13th Anniversary Campaign First Phase Purchase Bonus

As a token of our 13th anniversary gratitude, we will present haru original merchandise in limited quantities (*3) to those who purchase eligible products during the campaign period. We have prepared a clear bottle and a folding fan with a charm, perfect for summer outings and travel.

haru Original Clear Bottle Presented to those who purchase campaign products during the period. This is a cool, original haru bottle with an "ice stopper" to prevent ice from popping out, allowing you to carry cold drinks.

Folding Fan with Charm Presented to those who purchase set products totaling 9,000 yen (tax included) or more. This elegant folding fan with a charm adds a touch of coolness. It blends well with adult summer attire and can be used comfortably to stay cool when out and about.

*3: Available while supplies last.

●About haru (Haru)

The head beauty brand "haru" offers the long-selling "kurokami scalp (haru shampoo)", which has surpassed 8 million cumulative units shipped (*4). Currently, our products are available through our e-commerce site and in approximately 5,000 stores nationwide. haru proposes a new self-care habit called "head beauty," which involves facing oneself during time spent caring for hair and scalp. As a brand that supports living beautifully and true to oneself while embracing aging, we will continue to offer diverse products and experiences.

*4: Manufacturer shipment results as of October 2025 (in-house survey), including pre-renewal products, limited series, and 3 types of kurokami series.

haru Official Online Shop: https://www.haru-shop.jp/

haru Official Instagram: https://www.instagram.com/haru_tennen100/

haru Official LINE: https://page.line.me/460ekqvm?openQrModal=true

haru Brand Movie: https://youtu.be/zI0WAQ98xk8

●About nijito (Nijito)

nijito is a company that stays close to the desire to "be oneself" in the midst of ever-changing days. As a pro-aging company, we hope to increase the time spent living positively and true to oneself, even if just a little, to love "who you are now" more.

"Every day is a new day."

To make each day more true to oneself and a little more positive. To create such a society, nijito continues to take on challenges.

nijito Inc.

Headquarters:

Shiba Park Building 8F, 2-2-22 Shiba Park, Minato-ku, Tokyo

Fukuoka:

PIETRO Building 6F, 3-4-5 Tenjin, Chuo-ku, Fukuoka City

TEL: 092-713-5778

FAX: 092-400-0848

URL: https://nijito.jp

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: haru / SkinSAFE