Cereal Demand to Expand as "Third Staple Food" After Bread and Rice. New Proposal for the Healthy Longevity Market: "Nisshoku Easy-to-Eat Balanced Cereal" Launched, Combining "Ease of Eating" and "PFC Balance"

Nihon Shokuhin Seizo Goshi Kaisha (Head office: Sapporo, Hokkaido; Representative Employee: Ken Lewis Tobe; hereinafter "Nisshoku") will sequentially launch its new product, "Nisshoku Easy-to-Eat Balanced Cereal," which combines "ease of eating" and "nutritional balance," at mass retailers nationwide and online stores starting Wednesday, April 1, 2026, against the backdrop of increasing health consciousness and the advancement of an aging society.

While many cereal products in the market are aimed at children and younger generations, there are still not enough products that are "easy to eat and can be continued without difficulty" for seniors.

This product was developed as a new cereal that solves breakfast challenges such as hardness, difficulty in eating, and concerns about nutritional balance.

It proposes a new breakfast habit that can be easily incorporated by all generations, as a "third staple food" following bread and rice.

Nisshoku Easy-to-Eat Balanced Cereal Special Page: https://www.nihonshokuhin.co.jp/easytoeat

■ Development Background ― Rising Health Needs in an Aging Society

In Japan, the population aged 65 and over accounts for approximately 29% of the total population*1, and extending healthy lifespans has become a social issue.

Meanwhile, there are many voices saying, "Nutritional balance is important but troublesome to prepare," "It's becoming difficult to eat hard foods," and "I want to avoid overly sweet things," leading to an increased need for breakfast that can be continued without difficulty.

In response to this background, Nisshoku developed a cereal that combines ease of eating and nutritional balance, and can be continued effortlessly as a daily breakfast.

*1 From the Ministry of Internal Affairs and Communications Statistics Bureau "Population Estimates (2024)"

■Product Features

・Crispy texture designed for easy eating

By standardizing the size of the ingredients, a consistent texture is achieved until the last bite.

Furthermore, by not using hard ingredients or dried fruits that tend to stick to teeth, it is designed to be light and crispy wherever you eat it, making it easy to chew and continue eating.

We pursued ease of eating that does not burden you even in the morning and can be consumed effortlessly.

・Mildly sweet flavor that is easy to continue

Designed with reduced sweetness, it has a gentle flavor that brings out the natural taste of the ingredients.

It is easy to incorporate into daily breakfast and is designed to be sustainable, unaffected by physical condition or mood.

It pairs well with milk and yogurt, allowing for various ways to enjoy it.

・PFC Balance*2

Designed with consideration for the balance of the three major nutrients: P (Protein), F (Fat), and C (Carbohydrate).

By combining it with milk or yogurt, you can effortlessly supplement the energy needed to move your body, even on busy mornings.

*2 PFC Balance: The energy ratio of the three major nutrients: Protein, Fat, and Carbohydrate.

・The Third Staple Food

Nisshoku positions cereal as the "third staple food" after bread and rice.

Cereal, which is easy to eat and helps maintain nutritional balance, is a food with the potential to be a new breakfast option in modern society, where individualization of meals and an aging population are progressing.

Nisshoku will continue to work on extending healthy lifespans and creating new eating habits through grain-based foods.

■Product Overview

Product Name: Nisshoku Easy-to-Eat Balanced Cereal

Contents: 190g

Suggested Retail Price: 498 yen (excluding tax)

JAN Code: 4904075007406

Best-before date: 9 months

Sales Area: Nationwide and online stores

■Product Inquiries

Customer Center: 0120-249-714

HP: www.nihonshokuhin.co.jp

E-mail: info@nihonshokuhin.co.jp

Reception Hours: Monday - Friday, excluding holidays

9:00 - 12:00, 13:00 - 17:00

■Nihon Shokuhin Seizo Goshi Kaisha Official SNS

Instagram: https://www.instagram.com/nihonshokuhin.co/

YouTube: http://www.youtube.com/@nihonshokuhin1918

■About Nihon Shokuhin Seizo Goshi Kaisha

Nihon Shokuhin Seizo Goshi Kaisha (Nisshoku) was founded in 1918. Since 1929, we have been manufacturing cornflakes and oatmeal in Sapporo, Hokkaido. Corn and oats, the raw materials, are representative crops of Hokkaido, making Hokkaido the birthplace of cereal in Japan.

We are the No. 1 brand company for oatmeal*. Although an established company with over 100 years of history, we inherit a venture spirit and are constantly taking on new challenges without being bound by conventional wisdom.

*Compiled by our company based on KSP-POS (Food SM) (Sales amount from January to December 2025)

Early 1910s: Founder Tadashi Tobe researched Western food products to improve Japanese dietary habits.

1918: Nihon Shokuhin Seizo Goshi Kaisha established.

1925: Traveled to the U.S. to research agricultural products suitable for Hokkaido's climate and acquired grain processing and canned vegetable manufacturing technologies in the U.S.

1929: Built a factory in Hokkaido. Became the first in Japan to manufacture nutritionally superior oatmeal and cornflakes using Hokkaido oats and corn as raw materials.

Stance/Philosophy

We aim to create food products that leverage the natural taste, nutrition, and goodness of natural ingredients. We use organic, Hokkaido-produced, domestic, or high-quality global ingredients, and deliver products with minimal processing using simple methods to bring out the inherent goodness of the ingredients.

【Company Profile】

Company Name: Nihon Shokuhin Seizo Goshi Kaisha

Head Office Location: 1-2-10 Hachiken Ichijo Nishi, Nishi-ku, Sapporo, Hokkaido

Representative Employee: Ken Lewis Tobe

Business Activities: Manufacturing and sales of cereals such as oatmeal, cornflakes, and granola, and processed vegetable products such as sweet corn cans.

Established: 1918

HP: https://www.nihonshokuhin.co.jp