L'Oréal Group Signs 50-Year Exclusive Global Beauty License Agreement for the Gucci Brand with Kering

L'Oréal Group, the world's largest beauty company (headquartered in Paris), announced today, July 7, 2026, the early termination of the Gucci Beauty license with Coty, as announced today by Kering, and the signing of a 50-year exclusive license agreement for the creation, development, and distribution of fragrance and beauty products for the Gucci brand, based on the partnership terms agreed between Kering and L'Oréal on October 19, 2025. This new license agreement will take effect on July 1, 2027, subject to the approval of the relevant authorities, and from that date, L'Oréal will be responsible for the development and management of Gucci Beauty's global business.

During the period leading up to the effective date, Kering and L'Oréal will work closely together within a special framework to ensure a smooth and seamless transition, aiming to maintain business continuity and support the brand's continued success.

Nicolas Hieronimus, CEO of L'Oréal Group, stated: "We are delighted to welcome Gucci Beauty into L'Oréal's brand portfolio in a year's time. This marks the beginning of a new 50-year journey, which will not only be a powerful engine for sustainable growth for L'Oréal but also a new milestone in our partnership with Kering."

Cyril Chapuy, President of L'Oréal Luxe, stated: "Welcoming Gucci Beauty to L'Oréal Luxe is a great honor and brings perfect synergy to our strategy. Gucci is a cultural powerhouse that has redefined contemporary luxury by blending a rich heritage with an extremely individual and avant-garde fashion vision. The addition of this iconic brand injects a unique and mutually enhancing creative energy into our portfolio. By combining Gucci's innovative edge with L'Oréal's world-class business foundation, we will build a new multi-billion euro mega-brand."

This press release does not constitute an offer to sell or an invitation to subscribe to or purchase L'Oréal shares. For more comprehensive information about L'Oréal, please refer to the public documents registered with the Autorité des Marchés Financiers. These documents are available in English on our website at www.loreal-finance.com. This press release may contain forward-looking statements. While we believe these statements are based on reasonable assumptions as of the date of this press release, they are inherently subject to risks and uncertainties, and actual results may differ from those stated or implied in these statements.

◾️About L'Oréal Group For 117 years, L'Oréal has been a leader in the beauty and cosmetics industry, dedicated to meeting the beauty aspirations and needs of consumers worldwide. Our purpose, "Creating the beauty that moves the world," comprehensively expresses our approach to beauty, contributing to society and the environment through beauty in a sustainable, inclusive, ethical, and generous manner. Through our diverse and extensive brand portfolio, including 40 international brands, and our "L'Oréal for the Future" program for sustainable development and environmental protection, we celebrate the infinite diversity of beauty and deliver the highest standards of quality, efficacy, safety, integrity, and responsibility to people all over the world. We employ over 90,000 people, have a geographically balanced presence, and operate across all distribution channels (e-commerce, mass market, department stores, pharmacies, hair salons, travel retail, and brand boutiques). Group sales reached 44.05 billion euros in 2025. With 21 research and innovation centers in 13 countries worldwide, more than 4,000 scientists, and over 8,000 digital professionals, L'Oréal prioritizes creating the future of beauty and driving beauty technology.

In 2025, L'Oréal Group was named "Most Innovative Company" among 300 European companies across 21 European countries and 16 industries by Fortune magazine.

For more information, please visit https://www.loreal.com/en/mediaroom.