Celebrating the Opening &TEAM FUMA・JO and Akane Horita Visit Grand Opening Event 'Makeup Show' Also Held Grandly

Shu Uemura, a Japanese makeup artist brand, will open a new beauty boutique 'Shu Uemura Omotesando Hills Main Store shu:ARTstage' in Omotesando, the birthplace of the brand, on June 19, 2026 (Fri).

On June 19, 1983, Shu Uemura gave birth to the 'Shu Uemura Beauty Boutique 1st Store,' which changed the concept of makeup at that time, in Omotesando.

Shu Uemura's free creativity and philosophy of beauty have been nurtured along with the progress of this Omotesando street.

And on June 19, 2026 (Fri), a new beauty boutique 'Shu Uemura Omotesando Hills Main Store shu:ARTstage,' which inherits the legacy of the brand, will be born in Omotesando where the brand's DNA is alive.

Prior to the opening, on June 17, 2026 (Wed), the ribbon-cutting ceremony for 'Shu Uemura Omotesando Hills Main Store shu:ARTstage' was held. Koichi Kurihara, Executive Officer of Mori Building Corporation, Seiya Tsuzuki, Vice President and Head of L'Oreal Luxe Business Division of L'Oreal Japan, and Rika Machida, General Manager of Shu Uemura Brand, attended. The ceremony was held in a festive and uplifting atmosphere befitting the signature color of the new main store and symbolizing the brand's passion, 'red'.

On the same day, a 'Makeup Show' by Shu Uemura's makeup artists was held at Omotesando Hills Space O as an opening event for the new main store. The theme of the show, 'The Face is the Rebirth of Makeup,' was expressed in four colors by four top artists. Makeup looks titled 'Liberation Green / liberation,' 'Depth Blue / dimension,' 'Strength Black / definition,' and 'Elevation Red / elevation' were showcased.

Shu Uemura Atelier Artist Yuhwa Yang

Luxurious guests also visited the new main store

The new main store was visited by FUMA and JO from &TEAM and Akane Horita to celebrate the opening.

In a world colored with 'red,' which symbolizes the passion of Shu Uemura welcoming a new stage, guests tried out the brand's first introduction of '3D Face Scanning,' a momentary skeletal analysis, and new products such as 'Unlimited Makeup Fix Mist Red' and 'Sculpt Creyon,' which was released in advance. They enjoyed exploring individual beauty by trying out various products filled with the brand's artistry, receiving advice from makeup artists, and more.

Comments were received to celebrate the birth of Shu Uemura's new beauty boutique.

'Congratulations on the opening of the Omotesando Hills Main Store! I hope you will also visit LUNE with the interior accented with red!' (&TEAM FUMA)

'I am happy to be able to celebrate the wonderful new main store! Our signed makeup boxes are also on display in the store.' (&TEAM JO)

'I came to visit Shu Uemura's new store because I always use cleansing oil.' (Akane Horita)

The new store of Shu Uemura, 'Shu Uemura Omotesando Hills Main Store shu:ARTstage,' which everyone enjoyed, will open on June 19, 2026 (Fri).

&TEAM FUMA (right)・JO (left) Akane Horita

Ribbon-Cutting Ceremony

A ribbon-cutting ceremony was held to commemorate the opening of 'Shu Uemura Omotesando Hills Main Store shu:ARTstage'.

The ribbon-cutting was performed by three people: Koichi Kurihara, Executive Officer of Mori Building Corporation,

Seiya Tsuzuki, Vice President and Head of L'Oreal Luxe Business Division of L'Oreal Japan, and Rika Machida, General Manager of Shu Uemura Brand. The ceremony was held with the participation of the new main store manager, makeup artists,

and related parties, in an uplifting atmosphere.

Makeup Show by Shu Uemura Top Makeup Artists

A 'Makeup Show' by Shu Uemura's makeup artists was held at Omotesando Hills Space O as an opening event for the new main store.

At the beginning of the show, Rika Machida, General Manager of Shu Uemura Brand, took the stage and delivered a strong message expressing gratitude and joy for the opening of the new main store and the legacy passed on to the new stage to everyone.

'For Shu Uemura, we will open 'Shu Uemura Omotesando Hills Main Store shu:ARTstage' in Omotesando, a very special place that has been with the brand's history. Inheriting the founder Shu Uemura's idea of 'a place where everyone can freely encounter beauty' that was put into the first boutique, we will deliver a brand experience focused on the brand's DNA, 'artistry,' at the Omotesando main store.' (Machida)

The theme of the show, 'The Face is the Rebirth of Makeup,' was expressed in four colors by four top artists. Makeup looks titled 'Liberation Green / liberation,' 'Strength Black / definition,' 'Depth Blue / dimension,' and 'Elevation Red / elevation' were showcased.

The stage was lit up in each color. The makeup artists expressed the image they put into each color with makeup, showcasing it live. The makeup applied to the 'face' that appeared in the pitch-black space, along with the artist's brushwork, was like a piece of art being created, and the show expressed the DNA that the founder Shu Uemura once connected 'beauty' and 'art'.

Shu Uemura Atelier Artist

Ken Omori

Liberation Green / liberation

Panda PENG

Strength Black / definition

Junichiro Kimura

Depth Blue / dimension

Yuhwa Yang

Elevation Red / elevation

Overview of Shu Uemura Omotesando Hills Main Store shu:ARTstage

Shu Uemura Omotesando Hills Main Store shu:ARTstage

Opening: June 19, 2026 (Fri)

Location: 1F, Omotesando Hills West Building, 4-12-10 Jingumae, Shibuya-ku, Tokyo

Phone: 03-6427-2581

Business Hours: 11:00～20:00 (Irregular holidays)

*Note: The phone will be available from the opening day.

*Inquiries regarding the opening of 'Shu Uemura Omotesando Hills Main Store shu:ARTstage':

Shu Uemura (0120-694-666)