Shu Uemura Returns to its Birthplace in Omotesando, Opening "Omotesando Hills Flagship shu:ARTstage" with Special Guest Ryusei Yokohama

Nihon L'Oréal K.K.'s Japanese makeup artist brand, Shu Uemura, will open a new beauty boutique, "Shu Uemura Omotesando Hills Flagship shu:ARTstage," on Friday, June 19, 2026, in Omotesando, the brand's point of origin.

Prior to the opening, an event was held on Wednesday, June 17, 2026, at Space O in Omotesando Hills. The event featured a makeup show by Shu Uemura makeup artists and a special appearance by actor Ryusei Yokohama.

During the talk session, Mr. Yokohama discussed his own "origins" and "evolution," answered questions, and spoke about his daily skincare routine.

**Talk Session Highlights**

* **On the makeup show**: "I was truly overwhelmed by the skill of the professionals. It was a wonderful time where I could feel the history of Shu Uemura." * **Impressions of the new store**: "The store is based in red and has an atelier-like atmosphere that got me excited. I also tried the 3D face scanning to analyze my facial golden ratio, and it was great to learn things I didn't know about myself." * **On his own origins**: "The origin of my life was starting karate in the first grade of elementary school. For my acting career, it was being in 'Ressha Sentai ToQger' in my second year of high school." * **What he has inherited**: He spoke of his growing desire to contribute to the film industry after watching his seniors, and expressed his passion for the movie "My Wondrous Star" to be released in October 2026. "I was desperate to get this film made with the thought that I absolutely had to deliver this work to people living today."

**Q&A**

* What color represents you? → **Purple** * What is your biggest reward? → **Acting** * What makeup has left an impression on you? → The **Onnagata (female role) makeup** in the movie "Kokuho." * Do you focus quietly or talk with others? → **Focus quietly** * If you were to write one kanji character? → **生 (to live)**. Because he values "living without regrets" and "living the role" as an actor.

**Body and Skincare**

* **Body conditioning**: He avoids a specific routine as he has to change his physique for different roles, instead focusing on mental care through saunas and watching martial arts. * **Skincare**: As he often wears makeup for work, he regularly uses Shu Uemura's cleansing oil and lotion. "I love the scent and the feeling of resetting and switching off," he commented.