LANCÔME Launches Glossy Serum Tint Lip: 'L'Absolu Rouge Gloss Tintation'

Lancôme announces the nationwide launch of its new liquid lipstick, 'L'Absolu Rouge Gloss Tintation,' from its iconic series—beloved since 1990 for enhancing individual beauty—starting July 3, 2026. Ahead of the nationwide release, it will be available early starting June 26, 2026, on the official Lancôme online store, and from July 1, 2026, at Hankyu Umeda Main Store and HANKYU BEAUTY ONLINE.

A Serum Tint Lip That Dyes Lips with Bold Shine

Since its debut in 1990, L'Absolu Rouge has been cherished as a lipstick that brings out your unique beauty.

Now, from this iconic line comes a new liquid lipstick that delivers long-lasting¹ shine and vibrant color.

Formulated with 86% skincare base, it contains carefully selected beauty ingredients such as Proxylane², Hyaluronic Acid³, and Glycerin⁴.

Despite its lightweight, non-sticky texture, it provides all-day¹ hydration.

From elegant nude shades that enhance your natural beauty to bold cherry reds that command attention, the collection offers eight distinctive shades to express individuality.

With a tint effect that looks like your lips are naturally colored, the color lasts up to 8 hours¹.

Additionally, its refined slim bottle design and precision applicator ensure a beautifully finished look, making your everyday irresistibly captivating.

¹ Lancôme research. Results may vary. ² Skin-conditioning ingredient: Hydroxypropyl Tetrahydropyrantriol ³ Moisturizing ingredient: Sodium Hyaluronate ⁴ Moisturizing ingredient: Glycerin

Product Features

1. Luxurious Comfort with 86% Skincare Base⁵

Generously infused with Lancôme’s meticulously selected moisturizing ingredients, including Proxylane⁶, Hyaluronic Acid⁷, and Glycerin⁸. It gently envelops lips, offering a lightweight texture without stickiness, while delivering lasting, dewy hydration.

2. Long-Lasting⁹ Beautiful Shine and Clear Color

Enjoy a naturally radiant, glossy finish that looks like lips are naturally flushed from within—lasting all day⁹. From sophisticated nudes that highlight your beauty to bold cherry reds that make a statement, the full range of eight shades beautifully expresses your individuality.

3. Precision Petal-Shaped Applicator

Features a petal-shaped applicator that fits perfectly and evenly to the lips. Its precision tip allows for easy control, accurately defining lip contours for a flawless, professional-looking line—no technique required.

4. Delicate, Satisfying Fragrance

A refined and elegant scent blending the juicy sweetness of ripe pomegranate, rich vanilla, and mysterious cassis.

⁵ Excluding pigments and dyes ⁶ Hydroxypropyl Tetrahydropyrantriol (skin-conditioning) ⁷ Sodium Hyaluronate (moisturizing) ⁸ Glycerin (moisturizing) ⁹ Lancôme research. Results may vary.

Shade Range (8 Shades)

701 SNOOZE IN NUDE

A soft nude beige that blends seamlessly like a natural part of your lips, creating a refined, healthy flush.

703 CHOCOLATE FEAST

A juicy red-brown that exudes mature charm without being overly sweet.

705 PINK STAR MARTINI

A playful mucosal pink that radiates a happy, youthful aura.

707 BERRY BERRY TEMPTING

A cute and playful berry pink reminiscent of strawberries.

708 RUSTY ROSE

A rose beige that complements all skin tones, creating a sensual look.

709 ROUGE RAGE

A healthy apricot red that can be worn both sweetly and boldly.

711 MOBELLAR GIRL

A mysterious mauve rose with a hint of blue, adding intelligent depth.

712 CHERRY BOMBASTIC

A dramatic, deep cherry red that creates a bold, captivating expression.

Product Overview

L'Absolu Rouge Gloss Tintation

(Lipstick)

Price: ¥5,610 (tax included)

Capacity: 4.5mL

Release Dates:

July 3, 2026 (Fri): Nationwide launch

June 26, 2026 (Fri): Early launch on Lancôme Official Online Store

July 1, 2026 (Wed): Early launch at Hankyu Umeda Main Store and HANKYU BEAUTY ONLINE

About LANCÔME

Lancôme is one of the brands under Japan L'Oréal Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Jean-Pierre Chariton), the Japanese subsidiary of L'Oréal Group—the world’s largest cosmetics company headquartered in Paris. Lancôme is the world’s No.1 luxury cosmetics brand.

Founded in 1935 by visionary pioneer Armand Petitjean, Lancôme was created to share the spirit and taste of French elegance with the world. It rapidly grew into a brand embodying the essence of beauty. Through pioneering innovations in skincare, makeup, and fragrances, Lancôme has continuously redefined beauty. At the heart of its brand philosophy is 'Fearless Optimism'—the courage to believe in the future and forge your own path. Its history is one of relentless pursuit of beauty and groundbreaking innovation, empowering every woman worldwide to embrace her beauty with confidence and share her strength.

Operating in 135 countries, Lancôme delivers refined service and iconic products through approximately 20,000 beauty advisors worldwide. By merging scientific expertise with a deep understanding of women’s needs, Lancôme continues to create unique innovations where skincare, makeup, and fragrances complement each other. Lancôme supports every woman in shining confidently and shaping a happier future.