Armani Beauty introduces the new "Prisma Flash Lip Balm." This innovative*1 lip balm instantly delivers a lustrous, pearl-like glow, vibrant yet translucent color, and lip care in a single application. Available in a total of 10 shades that enhance individual skin tones, including nude browns, pinks, reds, and the pH-reactive "#01 Rose Flash," it will be released on Friday, May 8, 2026.

Instantly Radiant Mirror Pearls

The "Prisma Flash Lip Balm," featuring Prismalight Technology, is formulated with nano-pearls that react to light. These pearls refract light, instantly amplifying radiance. A single swipe achieves a lustrous glow, adorning every moment with dazzling, glamorous lips.

Balance of Color Development and Translucency

Available in a total of 10 color variations that offer high color payoff while maintaining a lustrous and translucent finish. After 10 years of research, Armani Beauty developed its unique pigments. Surpassing conventional formulations*1, it achieves high color development accompanied by translucency and radiance. Furthermore, mineral pigments allow for adjustable coverage. The "Prisma Flash Lip Balm" delivers color in one application, and layering allows for a more vibrant and buildable finish. The pH-reactive "#01 Rose Flash" instantly changes in response to the user's skin pH, transforming into a unique rose pink color for each individual.

Formulated with Care Ingredients

Skincare ingredients*3, accounting for 63% of the formula, including squalane, shea butter, jojoba oil, and blueberry oil*2, provide long-lasting*4 moisturizing effects to the lips. A blend of multiple butters*5 creates a lip balm with a soft texture and fresh luster, making it comfortable to apply.

[Product Name] Prisma Flash Lip Balm

[Color Range] All 10 colors

(#01, #12, #20, #32, #33, #40, #41, #42, #43, #44)

[Price] 6,050 yen each (tax included) *Displayed price is the suggested retail price.

[Release Date] Friday, May 8, 2026

<Prisma Flash Lip Balm> All 10 Flash Pearl Shine Colors

One swipe instantly leads to pearl-like radiant lips.

Available in a rich lineup of 10 colors that offer high color payoff with translucency.

#01

Rose Flash

(pH-reactive type)

#12

Maple Flash

#20

Solar Flash

#32

Sugar Flash

#33

Sorbet Flash

#40

Raspberry Flash

#41

Scarlet Flash

#42

Crimson Flash

#43

Petal Flash

#44

Heat Flash

<Prisma Flash Lip Balm> Features and Packaging Design

63% Skincare Ingredients*3 for Long-lasting Hydration

Skincare ingredients*3, accounting for 63% of the formula, including squalane, shea butter, jojoba oil, and blueberry oil*2, provide long-lasting*4 moisturizing effects to the lips.

Luxurious Scent Inspired by the Mediterranean

True to Armani style, a luxurious scent is woven from the intertwining of floral osmanthus, reminiscent of the Mediterranean, and enchanting, pearl-like fig milk.

Couture-inspired Luxurious Packaging

It comes in luxurious aluminum packaging with white gold details and the Armani logo engraved, exuding a couture feel.

Campaign Featuring Sydney Sweeney, Full of Pearl-like Radiance

The campaign, featuring actress Sydney Sweeney, Global Makeup Ambassador for Giorgio Armani, expresses the pearl-like radiance and elegance of the "Prisma Flash Lip Balm." It radiates a glamorous yet subtly sophisticated charm.

Sydney Sweeney's Used Items

FACE:

Luminous Silk Hydrating Primer

Luminous Silk Foundation #4

Luminous Silk Concealer #2

LIPS:

Prisma Flash Lip Balm #01 Rose Flash

"Prisma" Series

Oil-in-gloss that emits a mirror-like shine

"Prisma Glass"

All 9 colors / 6,600 yen (tax included)

Plumper*6 that leads to voluminous lips with icy hydration

"Prisma Glass Icy Plumper"

All 5 colors / 6,600 yen (tax included)

*1 In Armani Beauty *2 Squalane, Shea Butter, Jojoba Oil, Bilberry Seed Oil: All moisturizing ingredients

*3 Moisturizing ingredients *4 According to Armani research. Individual results may vary. *5 Shea butter, Jojoba butter, etc.

FACT BOX

  • Source: PR TIMES
  • Category: New Product