80% of Skin Aging Caused by 'Photoaging': La Roche-Posay Teams Up with Researcher YouTuber Sumisho for April 30th 'No Spot Day' to Explain UV Truths!

Key facts

  • 80% of Skin Aging Caused by 'Photoaging': La Roche-Posay Teams Up with Researcher YouTuber Sumisho for April 30th 'No Spot Day' to Explain UV Truths!
  • La Roche-Posay has launched a special educational project with YouTuber Sumisho for 'No Spot Day' (April 30) to raise awareness about photoaging. The campaign includes expert insights on UV protection and a special discount week at the official online store.
  • Source: PR Times
  • Date: April 24, 2026

Direct answer

La Roche-Posay has launched a special educational project with YouTuber Sumisho for 'No Spot Day' (April 30) to raise awareness about photoaging. The campaign includes expert insights on UV protection and a special discount week at the official online store.

Citation
80% of Skin Aging Caused by 'Photoaging': La Roche-Posay Teams Up with Researcher YouTuber Sumisho for April 30th 'No Spot Day' to Explain UV Truths! (April 24, 2026), PR Times
Source
PR Times
Date
April 24, 2026
La Roche-Posay has launched a special educational project with YouTuber Sumisho for 'No Spot Day' (April 30) to raise awareness about photoaging. The campaign includes expert insights on UV protection and a special discount week at the official online store.
キャンペーンNQ 46/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 24, 2026 at 19:00
  • 🔍 Collected: April 24, 2026 at 10:31
  • 🤖 AI Analyzed: April 24, 2026 at 11:29 (57 min after Collected)
LA ROCHE-POSAY, a leading dermo-cosmetic brand from L'Oréal Group's Japanese subsidiary, Nihon L'Oréal K.K. (Shinjuku-ku, Tokyo), has designated April 30th as 'No Spot (4.30) Day.'

In conjunction with this, the official online shop is hosting a limited-time 'Shimi Zero WEEK' campaign. This year, the brand welcomes Sumisho, a cosmetics researcher and YouTuber widely trusted for his expert analysis, to present special content on a dedicated page titled 'The Truth of UV Rays' and 'How to Choose Sunscreens that Shape Your Future Skin.'

■ Background of 'No Spot Day' (April 30)
La Roche-Posay established this day (certified by the Japan Anniversary Association) to inform the public about the importance of daily UV protection and skincare for healthy, spot-free skin.

Through over 88 years of UV research by L'Oréal, it has been revealed that approximately 80% of skin aging is caused by 'photoaging' from sunlight. La Roche-Posay aims to spread knowledge beyond just preventing temporary sunburns, focusing on protecting long-term skin health from future spots and freckles.

■ Official Online Shop Exclusive: 'Shimi Zero WEEK' Campaign
To celebrate the anniversary, a special campaign for the Tone-up UV series and other eligible products will be held.
Period: April 24 (Fri) 10:00 to May 1 (Fri) 09:59, 2026
Campaign Details:
1. Annual 5% OFF on all items!
2. Step-up rewards based on purchase amount: Up to 7 luxury gifts.
3. Exclusive coupons for current subscription customers.
Details: https://www.laroche-posay.jp/campaign-shimizero.html

■ Thorough Analysis by Cosmetics Researcher YouTuber Sumisho
'Future Skin Depends on Selection! How to Choose Sunscreen: The Threat of Photoaging and the Truth of UV Rays'
Sumisho provides a researcher's perspective on three main topics:
1. Causes of Skin Aging: Photoaging simulations based on L'Oréal's long-term research data.
2. Truly Scary UV Rays: Detailed risks of 'Long UVA,' which accounts for 75% of UV rays reaching the earth and penetrates deep into the skin.
3. Expert Sunscreen Selection: Advice on choosing products based on lifestyle and skin type, beyond just SPF/PA values.
Details: https://www.laroche-posay.jp/photoaging-report-2026.html

■ Brand Overview
La Roche-Posay was born in France in 1975 as a skincare brand for sensitive skin. Collaborating with dermatologists, the brand continues cutting-edge research while maintaining a human-centric approach. Its mission is to support skin health for all people, from infants to seniors, as a leading dermo-cosmetic brand.

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La Roche-Posay has launched a special educational project with YouTuber Sumisho for 'No Spot Day' (April 30) to raise awareness about photoaging. The campaign includes expert insights on UV protection and a special discount week at the official online store.

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La Roche-Posay has launched a special educational project with YouTuber Sumisho for 'No Spot Day' (April 30) to raise awareness about photoaging. The campaign includes expert insights on UV protection and a special discount week at the official online store.

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PR Times: https://prtimes.jp/main/html/rd/p/000000075.000005929.html | April 24, 2026