Haute Couture Fragrance Collection 'Armani Privé' POP-UP Event Featuring New Release 'Orange Mediterranea' and Limited Editions

Armani Beauty will hold a POP-UP for its haute couture fragrance collection, 'Armani Privé,' at the 'Kirei Kirei Studio' on the 2nd floor of the Hankyu Umeda Main Store from April 29, 2026 (Wednesday, Holiday) to May 5, 2026 (Tuesday, Holiday).

'Armani Privé' began as a private collection that Mr. Giorgio Armani created to give as gifts to his close friends. Like an haute couture dress, this collection is an artwork in which Mr. Giorgio Armani's dedication is condensed into every aspect—the scent, the packaging, and the bottle design—inviting the wearer into Armani's beautiful and sophisticated world of fragrance.

At the POP-UP, various fragrances from 'Armani Privé' will be available, including the new 'Armani Privé Orange Mediterranea,' which joins the collection on March 20, 2026 (Friday). Additionally, exclusively for the Kansai area during this POP-UP, we will sell the 'Armani Privé Yulong Bath & Body Set.' This set features the top-selling scent 'Yulong' elevated into bath and body items: the 'Armani Privé Yulong Shower Gel' and the 'Armani Privé Yulong Body Lotion,' both in convenient travel sizes (50mL each). We will also offer the 'Armani Privé Set,' which includes miniature sizes (7.5mL each) of four popular 'Armani Privé' scents.

'Yulong,' the top-selling scent of 'Armani Privé,' is a fresh fragrance inspired by the tea plantations in the Yunnan region of China, featuring a beautiful contrast of smoky and citrus notes. By combining two tea notes—black tea and green tea—it expresses a contrasting fragrance while highlighting the characteristics of the tea notes. The smokiness of the black tea evokes the mist of the mountains in the Yunnan region, while the green tea and sparkling citrus notes give the fragrance a refreshing finish, reminiscent of the snow-capped mountain peaks of the region.

The shower gel has a melting texture, and its fine lather envelops the skin refreshingly. It can be used not only as a shower gel but also as a hand soap. The body lotion is a light, silky emulsion, and its blend of green tea and black tea scents, along with moisturizing ingredients like white tea*1, shea butter*2, and glycerin, brings freshness and moisture to the skin. It is available in a travel size set (50mL each) that is easy to use when traveling, on business trips, or at the gym.

The 'Armani Privé Set' is a set of miniature sizes (7.5mL each) of four popular scents: 'Yulong,' 'Vétiver d'Hiver,' 'Pivoine Suzhou,' and 'Santal Dan Sha.' It is highly recommended for those who want to try various popular scents from 'Armani Privé.'

POP-UP Overview

[Location] Hankyu Umeda Main Store 2nd Floor Kirei Kirei Studio

[Dates] April 29, 2026 (Wed, Holiday) - May 5, 2026 (Tue, Holiday)

[Special Offer] Customers who purchase an 'Armani Privé' fragrance (100mL size) will receive one 'Armani Privé' miniature size (7.5mL).

You can choose from 3 different scents. * All quantities are limited. Ends when stock runs out.

Product Information

New Release on March 20, 2026 (Friday)

A sparkling citrus scent that evokes Sicilian spring, dyed in a vivid golden color by the morning sun. [Product Name] Armani Privé Orange Mediterranea (Eau de Toilette) [Price] 50mL 23,540 yen (tax included) / 100mL 33,990 yen (tax included)

Top Seller

A scent of smoky black tea and cheerful green tea, inspired by the tea plantations in the Yunnan region of China. [Product Name] Armani Privé Yulong (Eau de Toilette) [Price] 50mL 23,540 yen (tax included) / 100mL 33,990 yen (tax included)

POP-UP Exclusive Products (in the Kansai Area)

[Product Name] Armani Privé Yulong Bath & Body Set [Price] 5,500 yen (tax included) [Contents] Armani Privé Yulong Shower Gel 50mL Armani Privé Yulong Body Lotion 50mL

[Product Name] Armani Privé Set [Price] 15,840 yen (tax included) [Contents] Armani Privé Yulong Armani Privé Vétiver d'Hiver Armani Privé Pivoine Suzhou Armani Privé Santal Dan Sha