Haute Couture Fragrance Collection 'Armani Privé' Holds POPUP, Featuring New Release 'Orange Mediterranee' and Limited Exclusive Sets

Armani Beauty will hold a POPUP for its haute couture fragrance collection, "Armani Privé," from Wednesday, April 15, 2026, to Tuesday, April 21, 2026, at the Cosmetics section on the 1st floor of the Isetan Shinjuku Men's Building.

"Armani Privé" began as a private collection for Mr. Giorgio Armani to give as gifts to his close friends. Like an haute couture dress, this collection is an embodiment of art, with Mr. Giorgio Armani's dedication condensed into every aspect—the scent, the packaging, and the bottle design—inviting the wearer into Armani's beautiful and sophisticated world of fragrance.

At the POPUP, various "Armani Privé" fragrances will be available, including the new "Armani Privé Orange Mediterranee," which joins the collection starting Friday, March 20, 2026. Additionally, there will be an exclusive pre-sale of the "Armani Privé Yulong Bath & Body Set," featuring the top-selling "Yulong" scent elevated into bath and body items. The set includes the "Armani Privé Yulong Shower Gel" and "Armani Privé Yulong Body Lotion" in convenient travel sizes (50mL each). Also available for pre-sale is the "Armani Privé Set," which includes mini sizes (7.5mL each) of four popular "Armani Privé" scents.

"Yulong," the top seller of "Armani Privé," is a fresh fragrance with a beautiful contrast of smoky and citrus notes, inspired by the tea plantations of the Yunnan region in China. By combining two tea notes—black tea and green tea—it expresses a contrasting scent while highlighting the characteristics of the tea notes. The smokiness of the black tea evokes the mist of the Yunnan mountains, while the green tea and sparkling citrus scents refresh the fragrance, evoking the snow-capped peaks of the Yunnan mountains.