Shô Hirano, YSL Beauty Ambassador, Appears at Reception to Celebrate Pop-Up Event for New "Fluffy-Juicy" Lipstick "YSL Love Nude Lipstick"

New "Fluffy-Juicy" Lipstick "YSL Love Nude Lipstick" is Born.

Limited-Time Pop-Up Event "YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN" to Experience the Appeal of "YSL Love Nude Lipstick" Held from April 3, 2026

Nippon L'Oréal Corporation (Head Office: Shinjuku-ku, Tokyo) will hold a limited-time pop-up event, "YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN," from Friday, April 3 to Sunday, April 5, 2026, at Cranes 6142 in Omotesando, Tokyo, to celebrate the launch of the new "fluffy-juicy" lipstick "YSL Love Nude Lipstick" by Yves Saint Laurent Beauté, available from Friday, April 3, 2026.

A reception was held on Thursday, April 2nd, to commemorate the event, where Shô Hirano (Number_i), Ambassador for Yves Saint Laurent Beauté, appeared in a nude and spring-like makeup look using the "YSL Love Nude Lipstick." He commented on the new lipstick, saying, "The packaging is cute, and as the name suggests, it gave me a feeling of my lips becoming plump." When asked about his self-love practices, aligning with the lipstick's concept, he replied, "I believe I know myself best, so I try not to force myself and remain honest." He also recommended, "The photo print booth on the second floor was really fun, so I'd love for everyone to experience it too."

<Talk Session> Q1: Today, you appeared in a lovely makeup look using the new "fluffy-juicy" lipstick "YSL Love Nude Lipstick," which will be released nationwide tomorrow. Could you tell us about the makeup points? A: I'm wearing Shade No. 1 of the "YSL Love Nude Lipstick," and it suits me well. I think it's a favorite item.

Q2: How was your experience using the "YSL Love Nude Lipstick"? A: The packaging is very cute, and as the name "fluffy-juicy" suggests, I felt a plumpness in my lips and a juicy moisture when applied. I really want everyone to experience this. I felt this color would match the concept of that day's fashion or various situations well.

Q3: The concept of "YSL Love Nude Lipstick" is loving yourself. What do you do to love yourself as you are? A: I believe everyone has different moods every day, so I try to go with the mood of the day and not overexert myself. When I say it with a smile, people are very understanding, so I try to be honest and not push myself too hard, knowing myself best, even when I want to rest or be a little selfish.

Q4: The limited-time pop-up event "YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN" to experience the charm of "YSL Love Nude Lipstick" will also start tomorrow. What is your favorite spot within the pop-up? A: I toured all floors and found many attractive spots, but personally, I really like the photo print space on the second floor! You spin a lipstick roulette, and you can take a photo print with a background color that matches the color you win. I had a lot of fun myself, so I'd like everyone to try it.

Q5: This pop-up has a "secret hotel" concept. If you could stay at a secret hotel for one day, what would you want to do? A: On the third floor, there's a bed space where you can take photos as if you're sleeping, and I'd love to sleep there. I touched it a little, and it was very fluffy, the satin fabric felt nice, and it seemed like a place for quality sleep, so I'd like to rest there and feel healed!

Q6: April has started. Is there anything you'd like to try this spring? A: I've been saying this for a while, but I'd like to try camping. In spring, I often couldn't go out due to hay fever, but this year it feels a bit better. If I have time in April, I'd like to go solo camping.

Q7: Do you have any words of encouragement for those starting a new life? A: First of all, congratulations. I know many changes in environment and people you'll interact with await you, and it will be a whirlwind of days. But as the concept of "YSL Love Nude Lipstick" suggests, believe in the words 'love yourself,' allow yourself to be a little selfish, and challenge yourself towards society. I believe a wonderful life awaits you. I will also continue to do my best while loving myself.

Q8: Could you give us a PR comment for "YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN"? A: It's a limited-time pop-up event with a secret hotel concept, and there are still many fun contents. I hope you can immerse yourselves in the charm and world of YSL and have a wonderful time. Please check it out.

<Items Used> YSL Love Nude Lipstick No. 1 Couture Mini Clutch No. 730 YSL Make-up Me Blush Powder No. 10 Stardust Love Radiant Touch Glow Pact

Limited-Time Pop-Up Event "YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN" to Experience the Appeal of the New "Fluffy-Juicy" Lipstick "YSL Love Nude Lipstick" Held in Omotesando, Tokyo!

April 3 (Fri) - April 5 (Sun), 2026 Venue: Cranes 6142

"YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN," a concept of a "secret hotel" that suddenly appears in Omotesando, is a limited-time pop-up event to commemorate the birth of YSL's first lipstick series, "YSL LOVENUDE."

Step into the world of "YSL LOVENUDE," enveloped in sensual pink nude colors, and discover the unexperienced "YSL LOVENUDE HOTEL TOKYO."

"YSL LOVENUDE HOTEL TOKYO" consists of three floors: The 1st floor is the 'RECEPTION' floor with a DJ booth, the 2nd floor is the 'LOBBY GAME' floor where you can enjoy the "fluffy-juicy" experience of "YSL Love Nude Lipstick" at various booths, and the 3rd floor is the 'GUEST ROOM' floor where you can freely try YSL's iconic lipsticks and fragrances, including "YSL Love Nude Lipstick." It is a special, photogenic hotel exclusive to YSL.

After checking in at the reception, the playful experience of "YSL LOVENUDE" begins!

Get your own room key and enjoy the world of "YSL Love Nude Lipstick's" watercolor nude colors with "YSL LOVENUDE SHADE MATCHING." You can also experience the "fluffy-juicy" charm that can only be experienced at this event, along with special experiences of YSL's popular "YSL Love Shine Gloss Plumper" from the "YSL LOVESHINE" series, cheek color "YSL Make-up Me Blush Powder," and the new fragrance "Libre Eau de Parfum Berry Crush."

We look forward to your check-in at "YSL LOVENUDE HOTEL TOKYO," where you can enjoy a new sensation of "fluffy-juicy" lipstick experience.