Maybelline New York Collaborates with "Koala's March"! Proposing an Adorable "Koala Face" Makeup Look, Just Like Strawberry Flavor. Limited Edition "Koala's March" Original Mirror as a Gift.

Maybelline New York, a makeup brand of L'Oréal Japan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Jean-Pierre Chariton), will launch a collaboration with Lotte Co., Ltd.'s (Representative Director and President: Hideki Nakajima) "Koala's March" from Tuesday, April 14, 2026.

In this collaboration, we propose a "Koala Face" makeup look inspired by the strawberry-flavored "Koala's March," using Maybelline products. Customers who purchase eligible products during the collaboration period will receive a limited-edition original "Maybelline New York" x "Koala's March" mirror*.

*Limited quantity *May not be available at some stores.

### ■Limited Edition Koalas Appear in Collaboration with Maybelline New York Recently, "animal face makeup," which categorizes one's facial features into animal types such as "cat face," "dog face," and "rabbit face" and enjoys makeup that accentuates those features, has become a major trend on social media. This time, Maybelline is focusing on the "Koala Face," which captivates people with its adorable expression. Inspired by the cute world of strawberry-flavored "Koala's March," we propose a makeup look that allows anyone to easily achieve the trendy "Koala Face" using popular Maybelline items.

- Koala with Nama Chocolate Foundation - Koala with Long-Lasting Lip - Koala with Sky High Mascara - Koala with Brow Mascara

### ■Collaboration Overview The "Maybelline New York" x "Koala's March" makeup look will be unveiled in stores and on the official website. Customers who purchase eligible products during the campaign period will receive a limited-edition original mirror in collaboration with "Koala's March."

Campaign Period: Starting sequentially from Tuesday, April 14, 2026, and ending once supplies run out. Eligible Stores: National variety stores, drugstores, and online shopping sites* *May not be available at some stores.

### Eligible Products

Product Name: Maybelline Sky High Price: 1,694 yen (tax included) *Manufacturer's suggested retail price Color: 01 Black

Product Name: Maybelline Sky High Primer Price: 1,694 yen (tax included) *Manufacturer's suggested retail price Color: 01 Base Black

Product Name: Maybelline SP Stay Vinyl Ink Price: 1,991 yen (tax included) *Manufacturer's suggested retail price Colors: 60 Playful Nude Rose Beige, 66 Whimsical Cherry Pink

Product Name: Maybelline Glow Kisser Cheek Blush Price: 1,980 yen (tax included) *Manufacturer's suggested retail price Color: 04 Love-Struck Dusty Pink

Product Name: Maybelline SP Stay Cream Pact Foundation Price: 3,993 yen (tax included) *Manufacturer's suggested retail price Colors: N10, N20

Product Name: Maybelline SP Fluff Brow Mousse Price: 1,672 yen (tax included) *Manufacturer's suggested retail price Colors: 04 Light Brown, 06 Pink Ash

About MAYBELLINE NEW YORK One of the brands of L'Oréal Japan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Jean-Pierre Chariton), the Japanese subsidiary of L'Oréal Group (Headquarters: Paris), the world's largest French cosmetics company. It is the world's number one cosmetic brand, operating in over 120 countries.

Born in NY in 1914. New York style and playfulness. Maybelline proposes makeup that allows you to express yourself as you wish, whether cute or cool. It maximizes women's strength, is innovative rather than conservative, and brings endless possibilities to your makeup.

In 2020, Maybelline launched "Brave Together," a program to support people struggling with anxiety and depression worldwide. "Brave Together" offers various programs to eliminate mental health stigma, including one-on-one support and training programs like "Brave Talk," and has pledged to donate $10 million to global and local organizations over the next five years. For more details, please visit www.maybelline.com or www.maybelline.com/bravetogether.com.