<Prada Beauty> Hosts Limited-Time Event in Omotesando, Tokyo to Celebrate the Pre-Launch of "Prada Touch"

Prada Beauty will hold an experiential event for three days only, from Friday, April 17 to Sunday, April 19, 2026, at Prada Beauty Tokyo in Omotesando, Tokyo, to celebrate the pre-launch of "Prada Touch," a new sensational blush that transforms from a cream to a powder.

Centered around a light pink worldview reminiscent of "Prada Touch," you can experience a space featuring Prada's signature playful spirit. At this event, you can be the first to try "Prada Touch," which will be pre-launched at Prada Beauty Tokyo starting Friday, April 17.

Creating a sheer, flush-like complexion, "Prada Touch" is Prada Beauty's first blush with a texture that shifts from a cream to a powder. It fuses the high staying power of a cream blush with the blendability of a powder blush, providing a moisturized feel while delivering a smooth, dry finish. It comes in 8 colors, ranging from natural pinks to modern mauves, complementing various skin types.

You can also try other iconic Prada Beauty products alongside it. Enjoy special looks proposed by the Beauty Activators at Prada Beauty Tokyo in Omotesando.

Furthermore, during this event, a limited-time Pink Stand will appear in front of the Prada Beauty Tokyo store. An original mirror will also be available as an exclusive purchase bonus for the event duration. You can choose from three colors reminiscent of Prada Touch*1.

This event requires advance application and reservations. Reservations will begin on Friday, April 3, via the official Prada Beauty LINE account*2. We look forward to your visit.

We look forward to your visit.

*1 Original mirrors are available in limited quantities each day. The contents are subject to change or cancellation depending on weather and other conditions. *2 Invitations to this event are based on a lottery system. Member registration and LINE ID linking are required to apply. Please register and link your LINE ID here. Selected customers will be notified via the official LINE after Friday, April 10.

Prada Beauty Tokyo ■ Address 5-12-1 Jingumae, Shibuya-ku, Tokyo 150-0001 ■ Business Hours 11:00 - 20:00 ■ TEL 03-6452-6165 ■ Official Website: https://jp.pradabeauty.com/