<Prada Beauty> Sheer Flush with a Light 'Touch'. Introducing a New Sensation Cream-to-Powder Blush.

Since 2023, Prada has expanded its unique brand vision from fashion to beauty.

In 2024, it officially launched in Japan, developing two iconic categories: "Color" and "Skin," based on the belief of "pioneering beauty."

Prada Beauty aims to redefine beauty with free-thinking and an undeniable avant-garde spirit, constantly offering new visions. This vision continues to evolve, and its journey now opens a new stage that celebrates unique "individuality."

To further pursue the philosophy of "true self-expression," Prada Beauty announces "Prada Touch," a multi-use blush that transforms from cream to powder texture.

This innovative formula, housed in stackable packaging, incorporates new concepts and playfulness from various angles, truly embodying the essence of Prada.

Anytime, anywhere, always. Add A Touch of Prada to your daily life. Introducing "Prada Touch," which allows for beautiful application with a light "touch" and brings out true beauty.

Embrace Unique Individuality with a New Sensation Cream-to-Powder Blush

The "Prada Touch" formula unleashes creative self-expression. It combines the long-lasting power of cream blush with the blendability of powder blush into one hybrid formula. This product provides a moist feel while delivering a smooth finish. It achieves both adhesion and comfort, creating a natural flush that lasts up to 12 hours*.

"Prada Touch" is a multi-use blush that offers diverse application methods.

One touch - creates a sheer flush that seems to emanate from within. It can create beautiful natural dimension or sculpt the contours of the face, offering complete freedom in finish. "Prada Touch" celebrates unique expressiveness and embodies Prada's unwavering aesthetic.

Furthermore, the pursuit of versatility continues. "Prada Touch" goes beyond the traditional scope of blush, being a multi-use product that can be applied not only to the cheeks but also to the lips and eyes. With its 3-WAY use as blush, lipstick, and eyeshadow, you can create a unified monochromatic look or enjoy a layered look by combining shades. Express yourself freely, however you desire, to match your mood and occasion.

8 Shades to Create a Sheer Flush

"Prada Touch" is available in 8 shades that enhance various skin types, from natural pinks to modern mauves. These 8 colors, embodying Prada's unique blend of sophistication and a hint of eccentricity, can be used individually or layered for a two-color look.

• P75 (Tulip): A bluish pink with a clear transparency hidden beneath a tulip-like vibrancy. It brightens the skin tone and creates a sheer flush that seems to emanate from within. A must-have color for any occasion.

• P72 (Pink Dahlia): A nude pink that blends the glamour and delicate expression of a dahlia flower. It never overpowers, yet exudes a definite presence that draws attention. The nude tone beautifully expresses a dignified elegance.

• O86 (Peach): A warm coral orange that evokes a soft warmth. It envelops you in an aura of happiness, adding energy and fresh brightness to your expression.

• P71 (Bow): A subdued dusty rose. This timeless and intellectual nuanced color enhances your inherent beauty.

• P76 (Lily): A vibrant pink that exudes an overwhelming presence. Its beautiful pigmentation, which conveys adult composure and unwavering confidence, is its charm. It adds vibrancy and depth with each layer.

• R68 (Cherry): A vibrant cherry red that balances sophistication and glamour. An iconic red worthy of being the star of your look, enveloping you in confidence and aura.

• B32 (Cafe): A deep brown with a subtle red undertone. It instantly upgrades any look to a chic atmosphere with a single application.

• P79 (Mauve): An elegant, deep mauve. A power shade that makes you feel confident just by wearing it, bringing beautiful depth and transparency.

Iconic Triangle Packaging with Prada's Playful Spirit

Inspired by fashion and reimagined for beauty, "Prada Touch" comes in packaging that combines design and functionality. The iconic Prada triangle packaging appears in a sophisticated light pink color with a soft matte texture. Its pocket size makes it suitable for carrying, symbolizing Prada's blend of design and functionality.

"Prada Touch" holds further creative playfulness. It features a unique mechanism that allows each product to be freely connected and stacked, like a puzzle. The joy of stacking the products like a puzzle creates a collector's experience that makes you want to collect "Prada Touch." Its appearance, combining artistic beauty and creative playfulness, is truly a work of art, adding A Touch of Prada to your daily life.

FAQ

When is Prada Touch launching?

The nationwide launch is on Friday, May 1, 2026, with a pre-launch on Friday, April 17, 2026.

How many colors are available for Prada Touch?

Prada Touch is available in 8 shades, ranging from natural pinks to modern mauves.

Can Prada Touch be used for purposes other than blush?

Yes, it is a multi-use cheek product that can be applied not only to the cheeks but also to the lips and eyes.

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