The makeup brand 'MAYBELLINE NEW YORK' of Nihon L'Oréal K.K. (Headquarters: Shinjuku-ku, Tokyo, President: Jean-Pierre Chariton) will collaborate with 'Koala's March' from Lotte Co., Ltd. (President: Hideki Nakajima) starting Tuesday, April 14, 2026.
In this collaboration, we propose a koala face makeup using Maybelline products, collaborating with the strawberry-flavored 'Koala's March'. Customers who purchase eligible products during the collaboration period will receive an original 'Maybelline New York' x 'Koala's March' mirror in limited quantities*.
*Limited quantity *May not be available at some stores.
### A Limited Koala Collaborating with Maybelline New York Appears Recently, 'animal face makeup' has become a massive trend on social media, where people classify their facial features into animal types like 'cat face,' 'dog face,' and 'rabbit face,' and enjoy makeup that highlights those characteristics. This time, Maybelline focused on the 'koala face,' which charms people with its adorable expressions. Inspired by the cute worldview of the strawberry-flavored 'Koala's March,' we propose a makeup look that allows anyone to easily achieve the trending 'koala face' using Maybelline's popular items.
- Raw chocolate foundation koala - Long-lasting lip koala
FACT BOX
- Source: PR TIMES
- Category: キャンペーン