Elevate Your 'No-Makeup' Lips with Color Design. Awaken Lip Beauty with Color Correction and Care: New Primer Oil Lip 'Kinu Care CC Oil' Nationwide Release on Friday, April 3, 2026

From 'shu uemura,' a makeup artist brand originating in Japan, comes the new primer oil lip 'Kinu Care CC Oil,' which awakens the beauty of your lips through color correction and care inspired by the backstage work of professional makeup artists.

shu uemura focuses on the problems of lip dullness and uneven color that appear with living environments and aging. This is a new sensation of color-correcting lip inspired by the process makeup artists use to adjust lip tones backstage. Colors inspired by the color wheel address lip color concerns such as dullness and spots, manipulating color to awaken the latent beauty of your lips.

Adopts an approximately 93% skincare base. The smoothly spreading oil formula provides color correction along with care, acting as a base, or for layering. A single stroke creates a healthy-looking lip with a rosy complexion*¹.

"A little goes a long way." ― Driven by the desire to be beautiful, we sometimes overdo it, but true beauty is achieved when we stop at the point where we think, "I could do a little more." If you don't stop when you think "this is it," you will add too much. ―

Reflects the unique artistry of shu uemura, inheriting the philosophy of founder Shu Uemura. A new proposal for lip makeup that brings out the inherent beauty of your lips.

Morning and night, a single stroke gives you dullness-free*² 'no-makeup' lips.

*¹ Due to makeup effects *² Dullness due to dryness, etc. Due to makeup effects.

Product Overview

Product Name, Number of Colors, Price: 'Kinu Care CC Oil' 8 colors in total (including 2 limited colors) 5,170 yen each (tax included) ■ Nationwide Release Date: Friday, April 3, 2026 ■ Pre-release Date: Friday, March 27, 2026 "shu sento" shu TOKYO makeup box (Omotesando Flagship Store) Wednesday, April 1, 2026 shu uemura Official Online Shop, @cosme SHOPPING ■ Reservation Start Date: Friday, March 27, 2026 *At shu uemura department store counters nationwide

Product Features

### 1. Instant color-correct effect* transforms your own lips into beautiful lips Color correct technology and know-how unique to an artist brand. Colors inspired by the color wheel address lip color concerns such as dullness and spots, manipulating color to awaken the latent beauty of your lips.