shu uemura Pop-Up Event - &TEAM FUMA & JO Experience 'shu sento' Themed Around a Japanese Bathhouse
Key facts
- shu uemura Pop-Up Event - &TEAM FUMA & JO Experience 'shu sento' Themed Around a Japanese Bathhouse
- Shu Uemura is holding an experiential pop-up event themed around a Japanese bathhouse called 'shu sento'.
- Date: March 28, 2026
Direct answer
Shu Uemura is holding an experiential pop-up event themed around a Japanese bathhouse called 'shu sento'.
- Citation
- shu uemura Pop-Up Event - &TEAM FUMA & JO Experience 'shu sento' Themed Around a Japanese Bathhouse (March 28, 2026)
- Source
- PR Times
- Date
- March 28, 2026
Shu Uemura is holding an experiential pop-up event themed around a Japanese bathhouse called 'shu sento'.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 21:03
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1416h 23m after Published)
Japanese makeup artist brand 'Shu Uemura' is holding the pop-up event 'shu sento' from Friday, March 27, 2026, to Thursday, April 2, 2026, where you can enjoy the world of base makeup that embodies the brand's artistry.
The flagship store, 'Shu Tokyo Makeup Box,' has transformed with a 'Japanese bathhouse' theme, offering a special pop-up event where visitors can explore and find their perfect base makeup using all five senses in a warm and inviting space. The bathhouse-themed interior starts at the 'bandai' (reception counter) area, where you can enjoy special voices from the two 'bandai' attendants. From there, you proceed through the locker area, bathing area, sauna, cold plunge bath, and powder room, enjoying activities in each area to discover your ideal personalized base makeup.
Global group members &TEAM FUMA & JO, who welcomed guests as the 'bandai' attendants for 'shu sento,' were the first to enjoy the 'Japanese bathhouse' experience.
&TEAM members FUMA and JO took on the roles of 'bandai' attendants at the entrance area of the bathhouse and recorded special voice messages. There are three types of special voices, which will greet customers with a different message each day. Standing at the actual 'bandai' counter, they commented on the experience: "We really want everyone to feel the excitement of entering a 'Japanese bathhouse' like this" (FUMA), and "We hope you can enjoy the 'Japanese bathhouse' experience through our original voices, which make you feel like your skin and mind are refreshed just by being here" (JO).
Moving to the bathing area, FUMA and JO were seen relaxing and chatting while sitting in a large 'bathtub' photo spot.
The Shu Uemura brand is hosting a pop-up event called 'shu sento,' which is distinctively themed around a traditional Japanese bathhouse experience. The 'shu sento' pop-up event is scheduled from Friday, March 27, 2026, to Thursday, April 2, 2026, at the 'Shu Tokyo Makeup Box' flagship store. &TEAM members FUMA and JO participated as 'bandai' attendants at the 'shu sento' reception counter, recording three types of special daily voice greetings. Guests can explore the 'bandai' reception, locker area, bathing area, sauna, cold plunge bath, and powder room, with activities in each area to discover base makeup. FUMA commented, 'We really want everyone to feel the excitement of entering a 'Japanese bathhouse' like this,' highlighting the immersive experience for visitors.FAQ
What is the name of the special pop-up event hosted by Shu Uemura and what unique theme does it feature?
What are the exact dates and specific location for the 'shu sento' themed pop-up event in Japan?
Which &TEAM members participated in the 'shu sento' event, and what was their special role at the reception counter?
Can you describe the different areas and activities available for guests within the 'Japanese bathhouse' themed event?
What was &TEAM's FUMA's comment on the experience of acting as a 'bandai' attendant at the Shu Uemura pop-up event?