Who has been appointed as the new Japan Local Ambassador for Kérastase?

IVE's Wonyoung has been appointed as the new Japan Local Ambassador for Kérastase, starting in April 2026.

When will Kérastase's new 'Gloss Absolu' series be launched?

The new Kérastase series, 'Gloss Absolu,' is launching on Friday, March 27.

What is the significance of Wonyoung's appointment for Kérastase in Japan?

Wonyoung's appointment signifies Kérastase's proposal of a new worldview through 'water-gloss hair,' embodying her transparency and confidence.

What is Wonyoung's personal feeling about becoming a Kérastase ambassador in Japan?

Wonyoung expressed excitement and happiness to share Kérastase's appeal directly with Japanese people who value unique beauty, viewing Kérastase as a 'special ritual' for self-cherishing.

What was Wonyoung's initial impression of the 'Gloss Absolu' product?

Wonyoung was surprised by the overwhelming shine of 'Gloss Absolu' and how well it smoothed her hair, achieving a mirror-like beauty.

Kérastase Appoints IVE's Wonyoung as Japan Local Ambassador!

Published Mar 29, 2026 5:22 PM ・ Updated Jun 14, 2026 10:03 PM ・ 5 min read ・ Source: PR Times

Kérastase has appointed IVE's Wonyoung as its Japan ambassador to launch the new hair care series, 'Gloss Absolu'.

Japan Local Ambassador: IVE's Wonyoung

The world's premier professional luxury hair care brand, Kérastase, is pleased to announce that global icon Wonyoung of IVE will serve as its Japan Local Ambassador starting in April 2026.

In conjunction with this, the brand will release an image movie and main visual for the new Kérastase series, "Gloss Absolu," which launches on Friday, March 27, starting April 1. Through the beauty of "water-gloss hair" that radiates from within—embodied by Wonyoung's overwhelming transparency and confidence—the brand proposes a new worldview.

Wonyoung Appointed as Kérastase Japan Local Ambassador

Wonyoung, who constantly updates her own beauty and continues to provide confidence and inspiration to fans around the world, perfectly embodies Kérastase's belief: "Your hair, your identity. Uncompromising radiance for you." Starting April 1, an image movie capturing her charm will be released, and she will promote the appeal of "Gloss Absolu" as the new face of the brand.

Message from Kérastase Japan Local Ambassador Wonyoung

— On becoming the ambassador in Japan

"I am truly excited to serve as a Kérastase ambassador in Japan! I have the impression that Japanese people really value their own unique beauty, so I am very happy to be able to share the appeal of Kérastase directly with such wonderful people. I am looking forward to sharing more 'beauty' with everyone in Japan from now on.

For me, Kérastase is not just a hair care brand, but a 'special ritual' that allows me to cherish myself. It makes my heart flutter every time I use it. Hair is like a mirror that reflects a person's confidence. I feel very honored to be able to help make everyone's daily life shine brighter together with Kérastase."

— On the new product, Gloss Absolu

"When I first experienced 'Gloss Absolu,' I was surprised by its overwhelming shine, just as the name suggests. The surface of my hair was smoothed out amazingly well, achieving the mirror-like beauty I had always dreamed of. It feels very light to the touch, the hair itself feels hydrated, and the scent is very elegant."

— Message to Japanese fans "To those who haven't met Kérastase yet, please experience the 'difference' for yourself..."

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Source: PR Times
Category: News

Kérastase Appoints IVE's Wonyoung as Japan Local Ambassador!

⚡ Key Points

Wonyoung Appointed as Kérastase Japan Local Ambassador

Message from Kérastase Japan Local Ambassador Wonyoung

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