【Kérastase】IVE's Wonyoung Appointed as Japan Local Ambassador!

Japan Local Ambassador: IVE's Wonyoung

The world's leading professional luxury hair care brand, "Kérastase," is pleased to announce that global icon Wonyoung of IVE will serve as its Japan Local Ambassador starting in April 2026.

In conjunction with this, the image movie and main visual for Kérastase's new series, "Gloss Absolu," which launches on Friday, March 27, will be unveiled on April 1. Through the beauty of "water-gloss hair" that seems to radiate from within—embodied by Wonyoung's overwhelming clarity and confidence—the brand proposes a new worldview.

Wonyoung Appointed as Kérastase Japan Local Ambassador

Wonyoung, who constantly updates her own beauty and continues to provide confidence and inspiration to fans around the world, perfectly embodies the Kérastase philosophy: "Hair is your identity. Uncompromising radiance for you." Starting April 1, an image movie capturing her charm will be released, and she will promote the appeal of "Gloss Absolu" as the new face of the brand.

Message from Kérastase Japan Local Ambassador Wonyoung

— On becoming the ambassador in Japan

"I am truly excited to serve as a Kérastase ambassador in Japan! I have the impression that people in Japan really value their own unique beauty, so I am very happy to be able to share the appeal of Kérastase directly with such wonderful people. I am looking forward to sharing more 'beauty' with everyone in Japan from now on.

For me, Kérastase is not just a hair care brand, but something that provides a 'special ritual' for taking care of myself. It makes my heart flutter every time I use it. Hair is like a mirror that reflects a person's confidence. I feel very honored to be able to help make everyone's daily life around the world shine brighter together with Kérastase."

— On the new product, Gloss Absolu

"When I first experienced 'Gloss Absolu,' I was surprised by its overwhelming shine, just as the name suggests. The surface of my hair was smoothed out amazingly well, creating the mirror-like beauty I had always dreamed of. It feels very light when running my fingers through it, the hair itself feels hydrated, and the scent is very elegant."

— Message to Japanese fans "To those who haven't met Kérastase yet, please experience the 'difference' for yourself..."