[La Roche-Posay] Actor Saki Takaoka Showcases "To the Pinnacle of Transparency and Radiance" Special Movie for Mela B3 Serum to be Released on March 26th (Thursday)

LA ROCHE-POSAY, a leading brand in dermocosmetics from L'Oréal Japan, the Japanese subsidiary of the French cosmetics company L'Oréal Group (Shinjuku-ku, Tokyo), is launching a new campaign for its brightening*² serum, "Mela B3 Serum," which contains the unique ingredient "Melazil*¹," newly arrived in Japan* after 18 years of development. Actor Saki Takaoka has been appointed as the new ambassador, and a web commercial will be released on Thursday, March 26th, 2026.

Campaign Page: https://www.laroche-posay.jp/product/melaB3-26q1.html

This campaign, featuring Saki Takaoka for the first time, will release web commercials and social media content with the theme "To the pinnacle of transparency*³, radiance*⁴." To deliver a brightening*² skincare experience based on dermatological science to many people, the campaign will be rolled out sequentially starting tomorrow on the official La Roche-Posay website, various e-commerce sites, and in stores.

■Regarding the Appointment of Saki Takaoka as Ambassador for [Mela B3 Serum]

Saki Takaoka, who has built a long career as an actor while possessing a natural demeanor, flexibility, and strength to positively embrace her own changes. Her姿, which continues to evolve while loving herself as she is, unbound by age or environment, deeply resonates with La Roche-Posay's brand philosophy of "We want everyone to love their skin and spend their days positively," leading to her appointment as ambassador.

Furthermore, Saki Takaoka's sincere attitude, shining at the forefront and allowing no compromise as a professional, aligns with La Roche-Posay's relentless pursuit of "challenging the limits of dermatological science."

"Mela B3 Serum" aims for overwhelming transparency*³ that illuminates the skin of the future, not just superficial care. We are confident that Saki Takaoka, with her radiant glow from within and transparent*³ skin, is the unique individual who embodies the "To the pinnacle of transparency*³, radiance*⁴" that this product offers.

■Saki Takaoka's Comment

I am honored to serve as the ambassador for La Roche-Posay's "Mela B3 Serum." For me, serums are the most important part of my skincare routine, so I am very happy about this wonderful encounter.

Hearing the story of its development with passion over 18 long years, I deeply empathize with that unwavering spirit of inquiry. ...