Call for Exhibitors for the 'Japan Zone' at the 2026 Taipei International Travel Fair (ITF2026) Begins Wednesday, April 1st

The Japan Travel and Tourism Association (Minato-ku, Tokyo; Chairman: Masanobu Komoda, Representative Director and Chairman of Mitsui Fudosan Co., Ltd.), as a supporting organization for the Taipei International Travel Fair (ITF), has for many years handled applications for exhibitors from Japan and managed the planning and operation of the entire 'Japan Zone' area.

We began accepting applications for exhibitors for the 'Japan Zone' at this year's 'ITF2026' on Wednesday, April 1st, at 10:00 AM.

1. About the Taipei International Travel Fair (ITF) Started in 1987, the Taipei International Travel Fair (ITF) is Taiwan's largest international travel fair. Marking its 34th edition in 2026, the event will be held under the new name 'Taiwan International Travel Fair.' In 2025, 123 countries and regions participated, featuring 1,600 booths and attracting 365,000 visitors over four days.

[Image: ITF2025: President Lai Ching-te visits the Japan Zone]

2. About the Japan Zone In 2025, 110 organizations participated with 207 booths, significantly outnumbering other participating countries. This number has increased substantially every year since the COVID-19 pandemic. The Japan Zone is increasingly highly regarded as an ideal promotional opportunity for attracting inbound tourism from Taiwan and engaging with the Taiwanese market.

3. Benefits of exhibiting in the Japan Zone - A dedicated secretariat provides detailed support in Japanese for all procedures from application to exhibition. - Before the opening of the ITF, the organizers hold a press conference attended by approximately 200 domestic and international media outlets, where the Japan Zone secretariat participates as a representative to introduce Japan Zone exhibitors. - A dedicated event stage is provided for the Japan Zone, which exhibitors can use free of charge for performances and presentations. - Regarding promotions on the ITF main stage, the organizers grant performance slots to participating countries and organizations. The Japan Zone has secured the highest number of slots among all participating countries and organizations. The Japan Zone secretariat also provides support for performances and presentations held on the main stage. - Among the many countries exhibiting from around the world, the Japan Zone boasts the greatest popularity and is the premier attraction zone of the fair. Since 2025, we have been working to increase the number of responses to visitor surveys to further improve marketing effectiveness, and we provide the compiled market research data to all exhibitors. - The Japan Zone features exhibitors from a diverse range of industries, including local governments, transportation, lodging, and travel agencies. This fosters cross-industry exchange among exhibitors, leading to numerous cases of new business collaborations.

[Image: Japan Zone dedicated event stage] [Image: The Japan Zone bustling with visitors]

4. Event Overview Dates: November 6 (Fri) – November 9 (Mon), 2026 Venue: Taipei Nangang Exhibition Center, Hall 1, 1F & 4F Organizer: Taiwan Visitors Association Japan Zone Secretariat: Japan Travel and Tourism Association

5. Application Period From Wednesday, April 1, 2026, 10:00 AM to Friday, June 5, 2026, 5:00 PM

6. For more details on how to apply, please visit: URL: https://www.nihon-kankou.or.jp/home/itf/