Seminar on Identifying Core Assets via Market Analysis and Developing New Product Themes

Nihon IR Technician Education Research Institute will hold a public seminar to practically learn methods for selecting one's own 'strength assets/core technologies' using marketing and competitive analysis and expanding them into medium- to long-term R&D themes or new product themes through workshops using case studies.

In the midst of recent environmental changes, companies are more strongly required to 'set R&D themes that lead to the creation of new businesses and customer value' and 'acquire core technologies.' On the other hand, many voices have raised challenges such as: - Not being fully convinced by the results of core technology selection. - Not knowing if core technologies are being fully utilized in business. - Not knowing how to compare with competitors. As a result, reproducible process design and the development of decision-making criteria have become essential.

Seminar Overview: Seminar Name: Identifying Strengths through Market Analysis and Expanding to New Product Themes. Format: On-site (Nihon IR Headquarters Seminar Room) or Online (Zoom LIVE). Date: June 19, 2026 (Friday) 10:30-16:30. Capacity: On-site max 8 people (no limit for online). Fee: 39,600 yen (tax included) per person. Instructor: Kyoko Kawasaki (CEO of First Innovatech Co., Ltd.).

Program Details: 1) What are Strength Assets and Core Technologies? Definition, examples, positioning in R&D, selection process, and metrics. 2) Marketing Activities in the Manufacturing Industry. Environmental changes, benchmarking, stage-gate activities, Ansoff's Growth Matrix, and 3C/5 Forces analysis. 3) Marketing/Core Tech Evaluation in Existing/Peripheral Markets. Objectives, evaluation items, result analysis, and competitive roadmap forecasting. 4) Marketing/Core Tech Evaluation in New Entry/New Markets. Competitive research, technology trends, market needs forecasting, and setting future assets. 5) Expansion into R&D Themes. Interpreting analysis results, setting goals, scenario creation, and points for continuous themes. 6) Strength Asset/Core Tech Selection Workshop. Practical group work using case studies and Q&A.

Target Audience: - New business planners - Technical development staff (R&D, business departments) - Leaders of the above departments

About Nihon IR Co., Ltd.: With over 50 years of experience in patent and IP solutions, the company provides a wide range of professional services, including technology research, technician education for manufacturers, and technical content production.