【Nick Wood Music】Production of Anthem for New Baltimore City Campaign, "The B-side of Baltimore"
Nick Wood Music, in partnership with Visit Baltimore, has produced an anthem for the "The B-side of Baltimore" city campaign. By combining music from seven local artists with environmental sounds captured throughout the city, they have established a unique sound identity for Baltimore.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 19:47
- 🔍 Collected: May 26, 2026 at 11:31
- 🤖 AI Analyzed: May 26, 2026 at 11:32 (0 min after Collected)
Nick Wood Music, a sonic branding and music production company specializing in audio identities for global brands, has developed a new city campaign titled "The B-side of Baltimore" in partnership with Visit Baltimore and its creative agency, SPARK.
The campaign aims to overturn existing perceptions of Baltimore and highlight the "true Baltimore" story as told by its citizens. The centerpiece is an original anthem, "From the B-side," composed and performed by seven Baltimore-born artists, incorporating various sounds recorded across the city. The anthem was released on May 18, 2026.
For Nick Wood Music, building a sound identity for an entire city was a first. The project prioritized placing local artists at the center of the production process, allowing them to envision the sounds of their own city.
Nick Wood, founder of Nick Wood Music, stated, "Designing the locality of an entire city through sound was an entirely new territory." Kireem Swinton, President & CEO of Visit Baltimore, noted, "This initiative empowers citizens to become the protagonists of reshaping the city's image and boosts the city's economic value."
In September 2025, a workshop with the participating artists determined the musical direction. Additionally, recording engineer Mariana LaFollette captured environmental sounds throughout the city, including Fort McHenry and the Inner Harbor. Music editor Alan Mawdsley handled the final edit, meticulously blending the extensive material into a single, cohesive piece.
The campaign aims to overturn existing perceptions of Baltimore and highlight the "true Baltimore" story as told by its citizens. The centerpiece is an original anthem, "From the B-side," composed and performed by seven Baltimore-born artists, incorporating various sounds recorded across the city. The anthem was released on May 18, 2026.
For Nick Wood Music, building a sound identity for an entire city was a first. The project prioritized placing local artists at the center of the production process, allowing them to envision the sounds of their own city.
Nick Wood, founder of Nick Wood Music, stated, "Designing the locality of an entire city through sound was an entirely new territory." Kireem Swinton, President & CEO of Visit Baltimore, noted, "This initiative empowers citizens to become the protagonists of reshaping the city's image and boosts the city's economic value."
In September 2025, a workshop with the participating artists determined the musical direction. Additionally, recording engineer Mariana LaFollette captured environmental sounds throughout the city, including Fort McHenry and the Inner Harbor. Music editor Alan Mawdsley handled the final edit, meticulously blending the extensive material into a single, cohesive piece.
FAQ
What economic impact does this campaign have on Baltimore?
It aims to boost tourism and expand economic value by improving the city's image and attracting more overnight and day visitors.
Why were local artists involved in the production?
To ensure the city's true story is told by its own residents, rather than defined by external perspectives.
What was the purpose of the field recordings?
To capture the sounds of Baltimore, from historical landmarks to daily life, and weave them into the music to imbue the track with the city's authentic atmosphere.