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Bringing the Value of Freezing Closer: Announcement of Renewal of Official Owned Media 'Hohoemi Gohan®'

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 1, 2026 11:00 PM ・ Updated Jun 14, 2026 1:34 PM ・ 4 min read ・ Source: PR TIMES

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Bringing the Value of Freezing Closer: Announcement of Renewal of Official Owned Media 'Hohoemi Gohan®' — Image: PR TIMES

⚡ Key Points

Nichirei Foods has renewed its official owned media, 'Hohoemi Gohan®,' to make the value of frozen foods more accessible and understandable.
The revamped platform features improved information design, smartphone optimization, and enhanced accessibility, aiming to enrich daily life through enjoyable and easy-to-use frozen food content.
The site now offers easier navigation, clearer recipe layouts, and user feedback mechanisms to better serve consumers and communicate the company's commitment to frozen food innovation.

Nichirei Foods has renewed its official owned media, 'Hohoemi Gohan®,' to make the value of frozen foods more accessible and understandable. The revamped platform features improved information design, smartphone optimization, and enhanced accessibility, aiming to enrich daily life through enjoyable and easy-to-use frozen food content. The site now offers easier navigation, clearer recipe layouts, and user feedback mechanisms to better serve consumers and communicate the company's commitment to frozen food innovation.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Apr 1, 2026

Nichirei Foods Co., Ltd. (President: Masahiko Takenaga, hereinafter "Nichirei Foods") has renewed its official owned media "Hohoemi Gohan®" with the aim of conveying the "value of freezing" more clearly and accessibly, supporting precious meal times and smiling dining tables even in busy daily lives.

Moving forward, we will continue to focus on providing useful information for daily life, such as recipes centered on freezing, and introductions to storage and cooking methods.

◆Renewed Site Image

◆Renewal Overview

"Hohoemi Gohan®" is a food media designed for users to enjoy cooking more smartly, easily, and deliciously by effectively utilizing "freezing" and "frozen foods." With this renewal, we have revamped the information design and overall structure to respond to changes in user information needs and browsing behavior. Additionally, we have optimized for browsing environments centered on smartphones and strengthened accessibility measures, evolving into a media that is more comfortable and user-friendly for a wider audience.

We will continue to be a media outlet that brings smiles to daily life, by broadly conveying the "value of enriching food through freezing" and delivering Nichirei Foods' initiatives and aspirations in an easy-to-understand manner, while staying close to consumers' dining tables.

◆Renewal Highlights

▽Easier to Reach Desired Information

You can now search for articles by ingredient or purpose.

▽Recipe Screens are Easier to View

So that it is easy to browse while cooking

We have changed the layout of the recipe screen.

▽User Evaluations are Clearer

Reaction buttons are placed at the end of each article.

Based on user interest and evaluations,

we will utilize them for future planning.

◆"Hohoemi Gohan®" Profile

It is a food life hack media operated by Nichirei Foods.

With the theme "Enriching food through freezing,"

it disseminates information that is useful and enjoyable for consumers.

URL：https://www.nichireifoods.co.jp/media/

* "Hohoemi Gohan" is a registered trademark of Nichirei Foods Co., Ltd.

FACT BOX

Source: PR TIMES
Category: campaign

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Apr 1, 2026 11:00 PM — Distributor PR TIMES
Collected　Apr 1, 2026 4:47 PM
AI structured & analyzed　Apr 17, 2026 3:07 AM
Desk-reviewed & published　Apr 1, 2026 11:00 PM

FAQ

What specific improvements did Nichirei Foods make to the Hohoemi Gohan® website in 2024?

Nichirei Foods improved information design, smartphone optimization, and accessibility on Hohoemi Gohan® in 2024.

How does the renewed Hohoemi Gohan® platform enhance recipe accessibility for users?

The renewed Hohoemi Gohan® offers clearer recipe layouts and easier navigation for better user experience.

What year did Nichirei Foods announce the renewal of its Hohoemi Gohan® media platform?

Nichirei Foods announced the renewal of Hohoemi Gohan® in 2024.

Which brand launched an updated owned media site to promote frozen food value in 2024?

Nichirei Foods launched the updated Hohoemi Gohan® site in 2024 to promote frozen food value.

What features were added to Hohoemi Gohan® to improve user engagement in 2024?

Hohoemi Gohan® added user feedback mechanisms and enhanced navigation in 2024 to improve engagement.

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Washin AI News Desk“Bringing the Value of Freezing Closer: Announcement of Renewal of Official Owned Media 'Hohoemi Gohan®'”AI News by Washin Village（和心村）, Apr 1, 2026. https://aeo.washinmura.jp/ai/nichireifoods-co-jp/en/news/2026-04-01-hohoemi-gohan-renewal

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