Before Summer Home Visits and Travel: Matsudo City’s Half-Price Child Seat Rental Subsidy, Promoted by Designated Provider Nice Baby

Nice Baby, a baby product rental specialty store operated by Baby Lease Co., Ltd. (Headquarters: Matsudo City, Chiba Prefecture; President: Shujiro Yamazaki), is calling on residents to use Matsudo City’s “Child Seat Rental Fee Subsidy Program” ahead of the summer vacation and Obon homecoming and travel season.

This program subsidizes half of the rental fee when Matsudo City residents rent a child seat from a designated provider.

The use of child seats is mandatory for children under six years old when riding in vehicles. For families who only need a seat for a few days—such as during short home visits or trips to grandparents’ homes—renting offers a convenient and safe alternative that reduces the burden of purchasing and storing a seat. Nice Baby has been cooperating with the program as a designated provider for over 20 years.

1. A Simple-to-Use Child-Rearing Support Program for Matsudo Residents, with Over 300 Annual Users

Matsudo City operates the Child Seat Rental Fee Subsidy Program to support local parenting families, aiming to reduce the financial burden on households needing child seats and to ensure children’s safety.

This parenting support program has been in place for over 20 years and sees over 300 uses annually.

When residents rent a child seat from Nice Baby, a designated provider, half of the rental fee is subsidized.

Users only need to fill out a dedicated application form to access the subsidy. There is no need to apply for reimbursement or go through refund procedures. The subsidized amount is automatically deducted at the time of payment, making it easy for busy families to use.

This user-friendly system is widely utilized by families juggling parenting and childcare responsibilities.

2. Wide Range of Use: From Hospital Discharge to Home Visits

The program can be used not only for child seats needed upon discharge after childbirth but also for short-term needs such as home visits or travel.

Additionally, grandparents registered as Matsudo City residents can apply to use the program, allowing them to use a rented child seat in their car when transporting their grandchildren during visits.

Since child seats may need to be replaced as children grow, renting offers an economical alternative that reduces long-term financial burden.

3. Summer Vacation and Obon Period: Times of Increased Child Seat Usage

We conducted a survey targeting parenting households regarding home visits. (Survey conducted via SNS on June 20–21, 2026; maximum of 38 responses)

Approximately 45% plan to visit home this summer

In the survey of parenting households, about half—44.7%—responded that they “plan to visit home this summer.”

This indicates that many families are planning to return to their hometowns during the summer vacation.

“Car” is the most common mode of transportation during home visits, at 60%

When asked about transportation methods, “car” was the most common response at 58.8%. Many families prefer using private vehicles, as they are more convenient when traveling with young children.

Child seat preparation methods vary by household

Regarding how families prepare child seats for home visits, “already available at home” was the most common response at 30.8%, while “brought from home,” “rented,” and “undecided” each accounted for 23.1%.

Preparation methods differ by household, and when combining “rented” and “undecided,” the total reaches 46.2%.

The results show that a significant number of households only need a child seat for a short period.

Matsudo City’s Child Seat Rental Fee Subsidy Program is widely used by families as a child-rearing support measure that meets this need.

Utilize Municipal Child Seat Support Programs

To support parenting households struggling to prepare child seats, many municipalities across Japan offer programs such as “purchase cost subsidies,” “rental fee assistance,” or “free lending.”

If you plan to visit home or travel, we recommend checking your local municipality’s or your hometown’s official website in advance to see if such support programs are available.

Matsudo City’s Child Seat Rental Fee Subsidy Program has long been used by many families as one such regional support initiative.

4. User Testimonials

Use at Hospital Discharge

“I used it when being discharged after a maternity stay at my parents’ home. I wanted to use a carry-type infant seat that allows the baby to stay asleep during transport, but since I would only use it for about a year, I chose to rent. It was less burdensome than buying, and I could use the subsidy program, which was a great help.” (30s, Matsudo City)

Use During Home Visits

“When I traveled by train from central Tokyo to my parents’ home in Matsudo City, I often needed to use their car. A child seat was necessary, but I hesitated to buy one since I’d only use it during visits. Learning about Matsudo City’s subsidy program, I had my parents apply on my behalf, and I was very grateful to be able to use it.” (30s, resident of Tokyo; parents live in Matsudo City)

5. About the Designated Provider “Nice Baby”

55 years since founding.

Nice Baby delivers “peace of mind in parenting” through professional expertise.

“We want good things for our babies and to use them with confidence.”

To support these feelings of parents, we apply our expertise and knowledge as baby product professionals to our rental services.

Because these items touch delicate baby skin, we pursue cleanliness and safety through unique cleaning methods and thorough maintenance.

We don’t just deliver rental products—we deliver “peace of mind” that resonates with the feelings of families welcoming a new baby.

We carefully select reliable products trusted by maternity clinics and recommend the best items suited to your child’s growth.

Furthermore, our area-limited Nice Baby Express service includes setup and assembly, supporting parenting with care and responsibility.

Official Website: https://www.nicebaby.co.jp/

Official Instagram: https://www.instagram.com/nicebaby_babylease/

Official Facebook: https://www.facebook.com/nicebaby.babylease

Official X: https://x.com/nicebaby_tori3

Official TikTok: https://www.tiktok.com/@nicebabyjp

[Baby Lease Co., Ltd.]

President: Shujiro Yamazaki

Since its founding in 1971, the company has provided family-focused services through baby product rental and sales for over 50 years.

Our product lineup includes baby beds, strollers, high-low chairs, child seats, and baby carriers—items with short usage periods that are ideal for rental.

We are especially committed to cleanliness and safety, operating dedicated cleaning facilities and staff who inspect, clean, and maintain all products to ensure they are always in safe, usable condition before delivery.