Hoken Mishirabe Honpo Group Announces Acquisition of Shares in ETERNAL Inc.
Hoken Mishirabe Group, which operates "Hoken Terrace," will fully acquire ETERNAL Inc., making it a wholly-owned subsidiary.
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- 📰 Published: April 1, 2026 at 00:30
Hoken Mishirabe Inc. Group (Headquarters: Shinjuku-ku, Tokyo / Group CEO & Representative Director: Tomotaka Usui, hereinafter "Hoken Mishirabe Group") and ETERNAL Inc. (Headquarters: Kobe City, Hyogo Prefecture / Representative Director & President: Hironobu Furusawa, hereinafter "ETERNAL"), the operator of the insurance shop "Hoken Terrace," today announced that Hoken Mishirabe Group has agreed to acquire all shares from Tokai Tokyo Financial Holdings, Inc. (Headquarters: Chuo-ku, Tokyo / Representative Director & President: Hiroshi Kasugai) as of March 31, 2026, and that the share transfer has been completed. Through this share acquisition, ETERNAL will become a wholly-owned subsidiary of Hoken Mishirabe Group.
Purpose and Background of This Matter
Hoken Mishirabe Group is one of Japan's largest insurance agency groups, operating an omnichannel network of shops, call centers, and online services. Its main brand, the in-person insurance shop "Hoken Mishirabe," has approximately 350 stores primarily located in major commercial facilities nationwide, offering a wide range of insurance products from over 40 insurance companies. The group has accumulated various operational mechanisms and know-how, achieving sustainable scale-up. Aiming to be a "life support platformer" in the "100-year life era," it strives to deliver security and protection to each customer's life, expanding its services beyond insurance consultations to include operations of stores that also offer mortgage shops and nursing care consultation desks.
ETERNAL is a comprehensive insurance agency handling life and non-life insurance, primarily offering insurance consultation services through its in-person insurance shop "Hoken Terrace." The company aims to provide customer-centric consulting and is committed to employee training and improving service quality. Through its unique training and knowledge assessment systems, it enhances insurance expertise and builds a reliable consultation framework. These efforts contribute to resolving people's future financial anxieties and creating a society where they can live with peace of mind.
Both companies have strived to create a society where people can live with peace of mind by reducing anxieties about future finances and life through insurance and financial services. With this acquisition, by combining ETERNAL's accumulated expertise in human resource development and meticulous consulting with Hoken Mishirabe Group's store operation know-how and headquarters support system, we will provide customers with even more secure and high-quality insurance consultations. Furthermore, respecting the brands and corporate cultures of both companies, we will create an environment where each employee can further demonstrate their expertise and grow.
Outline of the Target Company
Name | ETERNAL Inc. |
Location | KOWA World Sannomiya Building 4F, 5F, 9F, 3-2-17 Isobedori, Chuo-ku, Kobe City, Hyogo Prefecture |
Representative's Title and Name | Representative Director & President, Hironobu Furusawa |
Business Description | Insurance agency business for life and non-life insurance Operation of insurance shop "Hoken Terrace" |
Capital | 50 million yen |
Date of Establishment | July 2005 |
About Hoken Mishirabe Inc. Group
Hoken Mishirabe Inc. Group is one of Japan's largest insurance agency groups, operating an omnichannel network of shops, call centers, and online services. Aiming to be a "life support platformer" in the "100-year life era," it delivers security and prosperity to people's lives. The group strives to remove inconvenience, dissatisfaction, and anxiety for each customer by offering diverse services beyond insurance consultations, including the operation of stores that also feature mortgage shops and nursing care consultation desks.
About ETERNAL
ETERNAL is a comprehensive insurance agency handling life and non-life insurance. With the desire to be a partner who grows with customers' "trees of happiness" through insurance selection, and under the brand concept of "Tree of Happiness," ETERNAL operates over 40 directly managed "Hoken Terrace" in-person insurance shops across the Kanto, Hokuriku, Koshinetsu, Tokai, and Kansai regions. As a "life partner" who stays with customers throughout their lives, ETERNAL aims to resolve future financial anxieties and contribute to fostering a vibrant society by supporting the first step towards a future where people can live with peace of mind.
FAQ
Has ETERNAL Inc. become a wholly-owned subsidiary of Hoken Mishirabe Group?
Yes, as of March 31, 2026, Hoken Mishirabe Group acquired all shares of ETERNAL Inc., making it a wholly-owned subsidiary.
What kind of synergy effects are expected from this share acquisition?
By combining ETERNAL's accumulated expertise in human resource development and meticulous consulting with Hoken Mishirabe Group's store operation know-how and headquarters support system, it is expected that more secure and high-quality insurance consultations can be provided to customers.
What will happen to the "Hoken Terrace" brand and services in the future?
The policy is to respect the brands and corporate cultures of both companies and create an environment where each employee can further demonstrate their expertise and grow. Please pay attention to future announcements regarding the specific impact on services.