Mito HollyHock x Nexwill Vacant House Countermeasure Project Launches "Guesthouse Business" for Vacant House Utilization ~A New Challenge to Transform Vacant Houses into Regional Resources~

Nexwill Co., Ltd. (Headquarters: Shinbashi, Minato-ku, Tokyo; Representative Director: Tomoyuki Maruoka), which operates "Wakegai," a distressed real estate purchase business that provides "one-stop solutions" for real estate issues associated with inheritance such as closing down family homes, and Football Club Mito HollyHock Co., Ltd. (Location: Mito City, Ibaraki Prefecture; President: Ko Kojima) will launch a "guesthouse business" to regenerate vacant houses into accommodation facilities, as a new initiative of their jointly promoted "Vacant House Countermeasure Project."

With the launch of this business, we will strengthen the acceptance of consultations for vacant properties in Ibaraki Prefecture that sympathize with the purpose of the project and wish to utilize them.

Background of Business Launch

Ibaraki Prefecture has approximately 196,000 vacant houses, and the vacancy rate is 14.1%, which is higher than the national average of 13.8%. In particular, the number of vacant houses likely to be left unmanaged has increased by approximately 1.4 times in the past 10 years (from 67,000 to 93,000), which is an urgent issue for regional safety, landscape, and community maintenance.

(Reference: Ministry of Internal Affairs and Communications "2023 Housing and Land Survey")

Since forming a partnership in 2023, Mito HollyHock and Nexwill have been promoting the vacant house countermeasure project, and in May 2025, they opened the "HollyHock Vacant House Consultation Desk" at the club office. In August 2025, Mito HollyHock and Ibaraki Prefecture concluded a cooperation agreement to strengthen awareness activities. Nexwill also opened a Mito branch in February 2026 to strengthen its response to vacant houses in Ibaraki Prefecture.

Recognizing the need for a new approach that not only "reduces" vacant houses but also "utilizes" them as regional resources, we decided to develop this "guesthouse business" to present concrete "exits (utilization measures)."

Overview of the Guesthouse Business

This business is an initiative that combines the club's brand power with the expertise of partner companies to breathe new value into dormant "vacant houses," which are a social issue.

【Business Objectives】

By making it a HollyHock brand vacant house regeneration and guesthouse business, we will give shape to the wishes of vacant house owners who "sympathize with Mito HollyHock's activities and want to help" and "want to be useful to the community." We aim to unearth dormant vacant house information and solve regional issues by leveraging the club's brand power, rather than simply purchasing and utilizing real estate.

If there are properties suitable for guesthouse business, we plan to expand multiple guesthouse businesses.

【Target Users】

・Away supporters during home games (away tourism)

・Tourists, inbound visitors, golf tour guests

・Families/group travelers

・Those considering rural relocation/two-base living (trial demand)

【Expected Effects of this Business】

1.Solution to vacant house issues

Reduction of regional risks (crime, arson, illegal dumping, deterioration of scenery, etc.) by resolving vacant houses. Creation of new value for vacant houses and suppression of the occurrence of poorly managed vacant houses.

2.Promotion of tourism and response to accommodation demand

Expansion of accommodation options for away supporters and tourists, leading to increased visitor inflow, expanded regional consumption, and creation of economic effects.

3.Promotion of relocation and two-base living

As a place to experience actual living, it will serve as an information hub for those considering relocation.

【Operating Structure】

Brand provision/marketing support: Mito HollyHock

Property acquisition/operation management: Nexwill Co., Ltd.

For renovations, collaboration with other official partners of Mito HollyHock is also envisioned.

Recruitment of Vacant House Information

This project is widely recruiting "vacant house properties" to solve the issues.

【Target for Recruitment】

Individuals and corporations who own vacant houses in Ibaraki Prefecture.

Even properties that you have given up on, thinking "it's old, so it's impossible," "it's a hassle to clean up," or "it's distressed real estate," are welcome.

Regardless of this guesthouse business, those who are considering letting go of vacant houses they own due to closing down family homes or inheritance are also welcome.

【Benefits of Consultation】

As a sustainability activity of Mito HollyHock, your assets will contribute to regional revitalization and club support. Leveraging Nexwill's know-how, even if a property is not suitable for guesthouse business, we can propose purchase or advise on other optimal solutions.

【Consultation Desk】

①Accepted via the "HollyHock Vacant House Consultation Desk" on the Mito HollyHock official website.

Details: https://hollyhock-akiya.net/

②On-site consultation desk at the home game on Saturday, April 4th

Date/Match:

Saturday, April 4th, 14:00 Kick-off

Meiji Yasuda J1 Centennial Vision League Regional League Round EAST Matchday 9

Mito HollyHock vs Kashima Antlers

Location: K's Denki Stadium Mito "Toyota Corolla Shin-Ibaraki Carolucky Event Plaza"

Consultation hours: 10:00-14:00

Details: https://www.mito-hollyhock.net/news/p=50340/

Representative Comments

Tomoyuki Maruoka, Representative Director, Nexwill Co., Ltd.

I am very pleased that the vacant house countermeasure project with Mito HollyHock is moving to a new stage as a guesthouse business.

I am confident that the idea of not simply "disposing of" vacant houses but "utilizing them as regional resources" will become a new model case for solving the vacant house problem. We will combine Mito HollyHock's brand power with our real estate regeneration know-how to nurture this guesthouse business to be loved by the local community.

Ko Kojima, President, Football Club Mito HollyHock Co., Ltd.

We are moving from the phase of awareness activities to a phase of presenting more concrete solutions for the serious vacant house problem. This guesthouse business combines Nexwill's specialized knowledge in the real estate domain with our regional network to transform vacant houses into 'regional resources.'

Beyond simply providing accommodation facilities, we will contribute to sustainable town development as an initiative that fosters relationships with the community and creates new flows of people. We ask for the cooperation and participation of many people in community development through sports, which only Mito HollyHock can achieve.

About Nexwill Co., Ltd.

Our company purchases vacant houses and distressed real estate, which are generally difficult to sell compared to general real estate, and re-sells them after resolving the factors that make them difficult to handle or sell, such as organizing rights relationships.

Many people often think of distressed real estate as stigmatized properties, but there are actually other factors. Examples include co-owned properties where multiple owners exist due to inheritance, properties that cannot be rebuilt because they do not meet building code conditions, and properties where ownership has become unknown due to repeated inheritance without registration.

Our company operates "Wakegai," a distressed real estate purchase business that purchases such properties and makes them salable by organizing rights relationships.

In addition, we are actively engaged in public-private partnerships with local governments and sports teams to solve the serious vacant house problem. We have concluded cooperation agreements with multiple local governments to support the solution of vacant house issues, and we are also promoting the solution of vacant house problems and regional revitalization through a three-way partnership of "local government x sports team x Nexwill" in collaboration with sports teams.

Company Profile

Company Name: Nexwill Co., Ltd.

Location: PMO Shinbashi II 10F, 5-10-5 Shinbashi, Minato-ku, Tokyo 105-0004

Representative Director: Tomoyuki Maruoka

Business Activities: Purchase and resale of distressed real estate

HP: https://www.nexwill.co.jp/

"Wakegai"

Vacant house/distressed real estate purchase business.

Purchases vacant houses, properties that cannot be rebuilt, and co-owned real estate that are difficult to manage or own, and re-circulates them in the market by utilizing legal and specialized knowledge.

URL: https://wakegai.jp/

"Akiya no URI・KAI"

A C2C platform that connects "sellers" and "buyers" of distressed real estate and vacant houses nationwide online.

URL: https://uri-kai.com/

"Akiya no URI・KAI for INVESTOR"

A membership site for vacant house investors.

Lists vacant houses purchased by Nexwill, which can be operated as rentals. Also lists vacant houses that can be developed for those considering relocation or two-region living through collaboration with local governments.

URL: https://investor.uri-kai.com/

About Football Club Mito HollyHock Co., Ltd.

Mito HollyHock was founded in 1994. It is a professional soccer club belonging to the J.League (Japan Professional Football League) that operates in 15 cities and towns in the central and northern parts of Ibaraki Prefecture as its hometown. In 2025, it achieved its long-cherished dream of winning the J2 championship and being promoted to J1, and will compete in the J1 League for the first time from 2026.

The club's brand promise is "A new original landscape for this town," and it continues to engage in community-based activities, addressing various regional issues in addition to soccer.

In particular, the top team's training ground, "Atsumare," is a facility that utilizes a closed school, integrating administrative facilities with a clubhouse and grounds, making it Japan's first example of a closed school utilization by an administration and a professional soccer club.

With Nexwill, in 2025, under the title "Original Landscape for the Future: HollyHock's Vacant House Countermeasure Project," the club opened a consultation desk for vacant houses within the club, not only raising awareness of regional issues but also actually accepting consultations on vacant houses from local fans and others.

Company Profile

Company Name: Football Club Mito HollyHock Co., Ltd.