Round Green Tea Highball 'Iichako' × 'Nonki' 5-Brand Summer Special Pairing Campaign

~Limited to 19 days from Wednesday, July 1, 2026 to Sunday, July 19~

From July 1 (Wed) to July 19 (Sun), 2026, a 19-day campaign will be held at all 27 stores across Tokyo, Kanagawa, and Saitama operated by Next Global Foods Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Takamasa Ogino)—the “Motsuyaki Nonki,” “Tare Yakiniku Nonki,” “Yakitori Nonki,” “BISTRO NONKI,” and “Sakaba Nonki” brands. During this period, customers can enjoy 'Iichako,' a round-tasting green tea highball made by mixing Iichiko, a premium barley shochu from Oita famous for “Shitamachi no Napoleon,” with green tea, at a special discounted price.

This marks the first collaboration between 'Iichako,' the smooth green tea highball, and the 'Nonki' series, long-time lovers of green tea highballs. Special pairing menus designed to complement each brand’s signature dishes will be promoted via a dedicated mobile ordering page. We invite you to experience the harmonious blend of Iichiko’s rich depth and green tea’s crisp aroma at your summer table.

Campaign Overview

Period

July 1 (Wed) – July 19 (Sun), 2026 (19 days)

Hours

Dinner time (Opening hours vary by store and day. Please check individual store websites for details)

Participating Stores

All 27 stores of the 'Nonki' group across Tokyo, Kanagawa, and Saitama, spanning 5 brands

Campaign Details

1 Special discounted pricing for 'Iichako'

2 Original pairing menus by brand

3 Stopwatch “1.15 seconds (Iichiko)” time challenge (available at select stores only)

What is 'Iichako'?

Green tea highballs (“ryokucha hai”) have recently gained popularity among younger generations. To make premium barley shochu 'Iichiko' more approachable, 'Iichako' was created by mixing Iichiko with green tea. 'Iichako' offers a smooth, rounded flavor where the aroma and umami of Iichiko and green tea blend harmoniously. The koji-derived umami pairs exceptionally well with fermented foods like miso and soy sauce, making it a favorite across all ages and genders. Its versatility complements Japanese, Western, and ethnic cuisines alike.

Iichako: Special Price 500 JPY (tax included) ■ Oiichiko: 320 JPY (tax included)

※ 'Oiichiko' refers to a refill of Iichiko served on the rocks.

※ For optimal flavor, we recommend limiting 'Oiichiko' to two refills.

'Iichako' Brand-Specific Pairing Menu Examples

The signature dishes of each of the five 'Nonki' brands have been reimagined to pair with the crisp taste and green tea aroma of 'Iichako.' Enjoy these summer-only special pairings that highlight each brand’s unique character, enhanced by the depth only premium barley shochu can provide.

◆ 【Motsuyaki Nonki】 9 stores

Pairing Theme: "Umami of Secret Tare × Depth from Barley × Aroma of Green Tea"

Shirotare × Iichako

Umami of aged secret tare × Depth from barley × Aroma of green tea

Pork offal carefully cleaned and grilled with a secret tare marinade. The sweet richness of the melting fat and savory soy tare harmonize perfectly with the deep, barley-derived notes of premium shochu Iichiko and the refreshing aroma of green tea.

Other pairings include “Salt Karaage Thigh × Iichako” and “Shitamachi Thick Fried Noodles × Iichako.”

◆ 【Tare Yakiniku Nonki】 7 stores

Pairing Theme: "Richness of Fat × Rich Aroma from Barley × Refreshing Green Tea"

Shiro × Iichako

Richness of fat × Rich aroma from barley × Refreshing green tea

A signature dish featuring liver and maruchou marinated in tare. The firm texture and rich fat are gently balanced by Iichiko’s full-bodied barley aroma and the cool freshness of green tea.

Other pairings include “Upper Red × Iichako” and “Freshly Cooked Rice × Iichako.”

◆ 【Yakitori Nonki】 5 stores

Pairing Theme: "Sweetness of Leek × Soft Aroma × Refreshing Green Tea"

Negima × Iichako

Sweetness of leek × Soft aroma × Refreshing green tea

The classic skewer of alternating chicken thigh and fragrant white leek. The melt-in-the-mouth sweetness of the leek and savory juices are elegantly lifted by Iichiko’s soft aroma and the crispness of green tea.

Other pairings include “Signature Masane × Iichako” and “Nippon Tori Kama Meshi × Iichako.”

◆ 【BISTRO NONKI】 4 stores

Pairing Theme: "Dashi Umami × Umami from Barley × Clean, Lingering Aroma"

Broth-Steeped Rice × Iichako

Dashi umami × Barley-based richness × Clean, lingering aroma

Rice cooked in house-made broth, a bistro-style dashi rice dish where umami penetrates every grain, making it a standout finale. Iichiko’s barley-derived umami and green tea’s clear aroma refine the aftertaste with elegance.

Other pairings include “Wagyu Ribeye × Iichako” and “Beef Heart Carpaccio × Iichako.”

◆ 【Sakaba Nonki】 2 stores

Pairing Theme: "Versatile Depth that Complements Any Small Dish × Crisp Green Tea"

Nonbee Platter × Iichako

Depth that complements diverse small plates × Crisp green tea

A platter featuring namero, house-made potato salad, smoked cheese, umeshu crystal, and more—small dishes that delight the drinker’s soul. Iichiko’s depth and green tea’s crispness harmonize with every flavor, allowing the evening to deepen peacefully.

Other pairings include “Chef’s Choice Four-Piece Platter × Iichako” and “Beef Tendon Tofu × Iichako.”

How to Enjoy the Pairings

A dedicated mobile ordering page will feature pairing recommendations of signature dishes with 'Iichako' for each brand. Don’t miss the smooth, rounded taste created by Iichiko’s depth and green tea’s refreshing aroma at your summer table.

Special Event: Stopwatch “1.15 seconds (Iichiko)” Time Challenge

During the campaign, customers who order 'Iichako' can participate in the “1.15 seconds (Iichiko)” stopwatch challenge. Those who stop the timer precisely at 1.15 seconds (±0.01 seconds) will receive a non-sale commemorative 'Iichiko Muddler' featuring the Iichiko bottle design.

【Participating Stores】

・Yotsuya Motsuyaki Nonki

・Kanda Motsuyaki Nonki

・Aramachi Sakaba Nonki

・Mizukuchi Motsuyaki Nonki

【Conditions】

Available only on weekdays (Monday–Thursday) from July 1 (Wed) to July 19 (Sun), 2026

Limited to early hours: 5:00 PM – 7:00 PM

※ Limited to four stores: Yotsuya Motsuyaki Nonki, Kanda Motsuyaki Nonki, Aramachi Sakaba Nonki, and Mizukuchi Motsuyaki Nonki.

※ Customers who successfully complete the challenge may not participate again.

※ The promotion ends when all prizes are distributed.

※ The event may end without prior notice.

Participating Stores List (27 stores total)

◆ Motsuyaki Nonki (9 stores)

Yotsuya Motsuyaki Nonki

11 Ogawa Building 1F, Funamachi, Shinjuku-ku, Tokyo

Kanda Motsuyaki Nonki

3-7 Yaguchimachi, Chiyoda-ku, Tokyo, Hakko Building 1F

Shinkoiwa Motsuyaki Nonki

1-23-7 Nakamura Building 1F, Shinkoiwa, Katsushika-ku, Tokyo

Kinshicho Motsuyaki Nonki

3-6-1 Kurihara Building 1F, Kinshicho, Sumida-ku, Tokyo

Asakusa Motsuyaki Nonki

2-18-15 Maruya Building 1F, Kaminarimon, Taito-ku, Tokyo

Kanda Nishiguchi Motsuyaki Nonki

3-10-9 DK Aiwa Building 1F, Uchikanda, Chiyoda-ku, Tokyo

Oku Shibuya Motsuyaki Nonki

4-18 Filtop Kamiyama 1F, Kamiyama-cho, Shibuya-ku, Tokyo

Yotsuya 1-chome Motsuyaki Nonki

1-23-14 Daini Kikushige Building 1F, Yotsuya, Shinjuku-ku, Tokyo

Mizukuchi Motsuyaki Nonki

1-1-30 Mizukuchi Blocks 1F, Mizukuchi, Takatsu-ku, Kawasaki-shi, Kanagawa

◆ Tare Yakiniku Nonki (7 stores)

Yotsuya Tare Yakiniku Nonki

12 Mirubore Yotsuya 1F, Funamachi, Shinjuku-ku, Tokyo

Kagurazaka Tare Yakiniku Nonki

3-6-44 Kagurazaka TK Building 1F, Kagurazaka, Shinjuku-ku, Tokyo

Hamamatsucho Tare Yakiniku Nonki

2-9-1 Takahashi Dai 3 Building 1F, Hamamatsucho, Minato-ku, Tokyo

Toranomon Tare Yakiniku Nonki

3-8-2 Toranomon Azuma Building 1F, Toranomon, Minato-ku, Tokyo

Miyamae Tare Yakiniku Nonki

3-30-6, 2F, Ikejiri, Setagaya-ku, Tokyo

Aoyama Tare Yakiniku Nonki

2-2-15 Win Aoyama 114, Minami-Aoyama, Minato-ku, Tokyo

Ebisu Tare Yakiniku Nonki

3-26-11 Tangocho Building 2F, Higashi, Shibuya-ku, Tokyo

◆ Yakitori Nonki (5 stores)

Kameido Yakitori Nonki

6-31-6 Kameido, Koto-ku, Tokyo

Koenji Yakitori Nonki

3-22-8 Star Co-op 1F, Koenji-kita, Suginami-ku, Tokyo

Kanda Yakitori Nonki

3-17-9 UD Tacho-itchome Building B, Uchikanda, Chiyoda-ku, Tokyo

Asakusabashi Yakitori Nonki

1-12-4 Tohatsu Tohkaikai Building 1F, Asakusabashi, Taito-ku, Tokyo

Kasai Yakitori Nonki

6-6-15 Fujimi Building 1F, Higashi-Kasai, Edogawa-ku, Tokyo

◆ BISTRO NONKI (4 stores)

Yoyogi Hachiman BISTRO NONKI

1-3-16 Crescendo Building 1F, Tomigaya, Shibuya-ku, Tokyo

Kagurazaka BISTRO NONKI

6-8-18 Matsuzaki Building 1F, Kagurazaka, Shinjuku-ku, Tokyo

Omiya BISTRO NONKI

1-3-4 Toei Annex Building II 1F, Sakuragicho, Omiya-ku, Saitama-shi, Saitama

Shinagawa BISTRO NONKI

2-15-2 Shinagawa InterCity B Building B1F, Minami-Oi, Minato-ku, Tokyo

◆ Sakaba Nonki (2 stores)

Aramachi Sakaba Nonki

3-23 Kokudo Mansion Yotsuya 1F, Aramachi, Shinjuku-ku, Tokyo

Nishi-Ogikubo Sakaba Nonki

3-8-9 Hatanaka Building 1F-B1F, Nishi-Ogikubo-Minami, Suginami-ku, Tokyo

About Next Global Foods Co., Ltd.

Company Name

Next Global Foods Co., Ltd.

Representative

President & CEO Takamasa Ogino

Headquarters

6F Trust Shinjuku Building, 1-11-13 Shinjuku, Shinjuku-ku, Tokyo

Business

Planning and operation of restaurants (Motsuyaki Nonki / Tare Yakiniku Nonki / Yakitori Nonki / BISTRO NONKI / Sakaba Nonki / Tori Yakiniku Nonki / Enzorosho Shoten, Jingumae, and others)

Corporate Website

https://next-gf.com/

About Iichiko

'Iichiko' is a premium barley shochu made from barley, barley koji, and pure, high-quality water. As a long-selling authentic shochu, it has been enjoyed in over 30 countries worldwide.

Iichiko Brand Site:

https://www.iichiko.co.jp

About Sanwa Shurui Co., Ltd.

Sanwa Shurui Co., Ltd. is a comprehensive brewing company engaged in the production of authentic shochu including the well-known 'Iichiko,' sake, wine, brandy, liqueurs, spirits, happoshu, and food ingredients made from fermented barley liquid byproduct created during shochu production—focusing broadly on fermentation-based manufacturing.

Media Inquiries

Next Global Foods Co., Ltd. Public Relations: Masa Ito

TEL: 03-3351-6650 / E-mail: m-ito@next-gf.com

URL: https://next-gf.com/

Official 'Iichako' Site

URL: https://www.iichiko.co.jp/promotion/iichako/