NEXER changes name to "NEXER Group" and renews brand with transition to group management - Aiming for profitable growth through new business, M&A, and existing business expansion, balancing "autonomy of each company" and "group solidarity"

New corporate logo

NEXER Inc. (hereinafter "the Company") announces that it will change its company name to "NEXER Group" and comprehensively renew its brand logo and philosophy system (Purpose / Vision) due to its transition to group management.

Background of Transition to Group Management and Company Name Change

Expansion of business scale and increase in personnel are proof of corporate growth, but at the same time, they create new challenges such as organizational complexity. Amidst these changes, our most important theme for further leaps forward is to "maximize the speed and efficiency of decision-making and accelerate growth."

To achieve this goal and build a strong foundation that will not collapse even with further growth, we will evolve into a management model through the following three main points:

1. Speed up decision-making

By having corporate planning focus on "strategy and resource allocation" and executive officers focus on "business execution," we clarify roles, reduce hesitation, and speed up execution.

2. Build a strong foundation that can withstand business expansion

To address the increasing complexity due to the growing number of businesses and personnel, we will standardize operations for group optimization and build a foundation that will not collapse even with further growth.

3. Accelerate M&A and create synergy

We will not only proactively execute M&A to acquire adjacent domains but also accelerate PMI (Post-Merger Integration) to create synergy, establishing a system that can integrally manage everything from company acquisition to growth.

To clearly express this stance of "becoming stronger as a group" from our company name, we have added "Group" to our company name.

"Three Pillars" Driving Future Growth

Going forward, the Company will advocate "autonomy x solidarity" as the group's direction, balancing "autonomy of each company" and "group solidarity." As our future growth strategy, we will simultaneously pursue "new business," "M&A," and "existing business expansion" as three pillars, increasing our opportunities for growth as a group.

1. New Business

Rapid verification based on challenges We set themes based on customer issues and aim for efficiency and differentiation using technology. By "verifying quickly on a small scale and focusing on what grows," we aim to create businesses with reproducibility and scalability.

2. M&A

Proactively acquire adjacent domains We emphasize synergy in customers, human resources, and know-how, and make quick decisions without missing opportunities. Furthermore, we will quickly implement PMI (integration process) after M&A and integrally manage everything from company acquisition to value creation.

3. Existing Business Expansion

Deepen and expand customer value We will promote the systematization of expanding provided value through cross-selling and increasing LTV (Customer Lifetime Value) through continuation and up-selling. We will expand successful strategies to new domains and regions, aiming to maximize customer value.

Three Resolutions Embodied in the New Company Name "NEXER Group"

The name "NEXER" is a combination of the Latin word "nexus," meaning "connection," and the English suffix "-er" (one who does/thing), embodying our desire to value connections with customers and colleagues and to develop for the "next" generation.

To clearly express our stance of "becoming stronger as a group" from our company name, we are evolving into "NEXER Group."

Using our new company name as our "flag," we will aim for growth as one, under new principles of action shared by the entire group.

- Autonomy x Solidarity Leverage the strengths of each company while coordinating for group optimization. - Speed Cycle decision-making and execution in short cycles to accelerate learning. - Transparency Visualize KPIs and conduct discussions and judgments based on facts. - "Sanpo Yoshi" (Good for three parties) Prioritize decisions that create value for employees, customers, and society. - Respect for Culture + Performance Standards Preserve the culture of each company while raising performance with common metrics.

Thoughts Embodied in the New Brand Logo The three rings of "green, orange, and red" that make up the new logo represent "growth / future / dynamism (moving forward without fear of change)." These three rings simultaneously visualize the three business domains (Marketing / HR / Sales) that indicate "what we do" and our fundamental principles of action "Sanpo Yoshi (employees / customers / society)" that indicate "how we are."

Renewal of Philosophy System

To clarify our philosophy as a group, we have integrated and renewed our traditional Mission and Vision, and newly established a Purpose (our reason for existence).

【Purpose (Our Reason for Existence)】 Contributing to a sustainable society through employee happiness and growth, and human resource development. The growth of a company begins with the growth of its employees. Therefore, we build the future starting with "people." By enhancing the value of working and creating a foundation where people can take on challenges with peace of mind, we connect corporate growth to social development.

【Vision (Where We Are Aiming)】 Accompanying the challenges and growth of companies and people, becoming the driving force to carve out the future. We create a state where challenges are born, achievements are accumulated, and lead to the next challenge. With technology x human power, we become the driving force that moves execution forward.

Future Outlook

The reborn "NEXER Group" will dramatically increase its growth speed by separating strategies under group management. In our 5-year plan, we will simultaneously pursue "new business," "M&A," and "existing business expansion" as three pillars and grow as a group.

Once again, mere expansion of business scale or pursuit of profit is not our ultimate goal. What we truly aim for is the realization of sustainable "Sanpo Yoshi," continuously creating value for "employees, customers, and society" through our business activities.

Value for Employees (Colleagues) We will achieve "material and spiritual richness" with a balance of compensation, growth, and relationships by enhancing the value of working. We will increase opportunities for learning and challenges, making the growth of our colleagues the engine for the company's growth.

Value for Customers We will maximize provided value by combining technology and human power, and working alongside customers based on their challenges.

Value for Society We will contribute to the creation of a sustainable society through human resource development, connecting corporate growth to social development.

By aligning all judgment criteria with "whose value to increase and how," and by improving the "quality" of decision-making and execution, we will reliably connect profitable growth to "Sanpo Yoshi."

Now available on our HP https://nexer.co.jp/release/26929

【About NEXER Group Inc.】 Company Name: NEXER Group (formerly NEXER Inc.) Representative Director: Yuya Miyata Established: February 2012 Location: Tokyo Headquarters 11F, Rise Arena Bldg., 4-5-2 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013 Osaka Branch 15F, Umeda Gate Tower, 1-9 Tsurunocho, Kita-ku, Osaka 530-0014 Yokohama Branch 4F, Shin-Yokohama Square Bldg., 2-3-12 Shin-Yokohama, Kohoku-ku, Yokohama, Kanagawa 222-0033 Number of Employees: 220 employees (175 regular employees, 45 part-time employees) as of May 2026 Business Activities: Digital marketing support, HR support, Sales support