55% of Consumers Have Abandoned Purchases Due to Website Distrust; 'Confusing Text and Exaggerated Claims' Identified as Top Reason
Key facts
- 55% of Consumers Have Abandoned Purchases Due to Website Distrust; 'Confusing Text and Exaggerated Claims' Identified as Top Reason
- NEXER Co., Ltd. and linkpath Inc. surveyed 500 people across Japan on how landing pages (LPs) influence purchase decisions. Findings show that 54.6% of respondents have abandoned purchases due to lack of trust, primarily driven by unclear or exaggerated content. The study also confirms that visual design plays a significant role in consumer judgment.
- Source: PR Times
- Date: June 11, 2026
Direct answer
NEXER Co., Ltd. and linkpath Inc. surveyed 500 people across Japan on how landing pages (LPs) influence purchase decisions. Findings show that 54.6% of respondents have abandoned purchases due to lack of trust, primarily driven by unclear or exaggerated content. The study also confirms that visual design plays a significant role in consumer judgment.
- Citation
- 55% of Consumers Have Abandoned Purchases Due to Website Distrust; 'Confusing Text and Exaggerated Claims' Identified as Top Reason (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
NEXER Co., Ltd. and linkpath Inc. surveyed 500 people across Japan on how landing pages (LPs) influence purchase decisions. Findings show that 54.6% of respondents have abandoned purchases due to lack of trust, primarily driven by unclear or exaggerated content. The study also confirms that visual design plays a significant role in consumer judgment.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 19:00
- 🔍 Collected: June 11, 2026 at 10:21
- 🤖 AI Analyzed: June 11, 2026 at 10:56 (34 min after Collected)
When searching for products or services online, consumers unconsciously absorb vast amounts of information from the visual appeal of landing pages. While a well-organized page encourages reading, a cluttered page often stops potential customers before they even review the content. NEXER Co., Ltd. and linkpath Inc. conducted a survey of 500 men and women across Japan to understand how landing pages influence purchasing decisions.
【Key Survey Findings】
- 27.0% of respondents have purchased directly after viewing a landing page. Since products cannot be physically examined as in retail stores, the page's appearance acts as a vital decision-making tool.
- The top reason for finalizing a purchase was 'clear pricing and fee information' (67.4%). Clarity of information serves as the final push for consumers.
- 54.6% of respondents have abandoned a purchase after feeling a website was 'untrustworthy or suspicious.'
- The primary reasons for this distrust were 'confusing text or exaggerated claims' (53.5%), followed by 'unclear company/operator information' and 'unclear pricing.'
- 67.6% of respondents stated that the 'design and visual appeal' of a page significantly influences their purchase or application decision, highlighting the importance of first impressions.
- 34.6% of respondents expressed interest in commissioning professional designers or production companies for their own business websites.
【Key Survey Findings】
- 27.0% of respondents have purchased directly after viewing a landing page. Since products cannot be physically examined as in retail stores, the page's appearance acts as a vital decision-making tool.
- The top reason for finalizing a purchase was 'clear pricing and fee information' (67.4%). Clarity of information serves as the final push for consumers.
- 54.6% of respondents have abandoned a purchase after feeling a website was 'untrustworthy or suspicious.'
- The primary reasons for this distrust were 'confusing text or exaggerated claims' (53.5%), followed by 'unclear company/operator information' and 'unclear pricing.'
- 67.6% of respondents stated that the 'design and visual appeal' of a page significantly influences their purchase or application decision, highlighting the importance of first impressions.
- 34.6% of respondents expressed interest in commissioning professional designers or production companies for their own business websites.
FAQ
How does LP design influence purchase decisions?
67.6% of respondents believe it influences their decision, making the first impression critical at the entry point of the purchasing journey.
What makes users feel a website is suspicious?
Main reasons include unclear or exaggerated writing, ambiguous company/operator information, and unclear pricing.
What is the primary factor for completing a purchase?
Clear pricing information is the primary factor, cited by 67.4% of users.