A survey of 500 consumers in Japan reveals that while few prioritize handmade interior items, they are valued for their warmth and uniqueness. Among those who have purchased such items, wooden goods are the most popular choice.
A survey by NEXER and SOLOW of 500 people in Japan explored attitudes toward handmade interior items. Results showed only 13.8% prioritize "handmade" when buying, with most focusing on price and design. However, handmade goods are widely perceived as having warmth and a special rarity, though also as being expensive (44.2%). Among the 7% of respondents who had purchased handmade items, wooden goods were the most popular (51.4%), followed by ceramics. Key purchasing drivers were unique design, warmth, and the appeal of one-of-a-kind items.
FACT BOX
- Source: PR TIMES
- Category: Survey Results
FAQ
What is the general perception of handmade interior items according to the survey?
The most common image is that they are 'expensive' (44.2%), followed by positive perceptions like 'having warmth' (33.4%) and 'being rare/special' (27.6%).
How many people prioritize 'handmade' when buying interior decor?
Only 13.8% of respondents consider 'handmade' or 'artisan-made' to be an important factor when purchasing interior items.
What are the most popular handmade interior items among those who have purchased them?
Among the 7% of respondents who have bought handmade items, wooden goods (furniture, small items) were the most popular at 51.4%, followed by pottery and porcelain (dishes, vases) at 40.0%.
What are the main reasons people choose to buy handmade interior items?
The key deciding factors include unique design, a sense of warmth, the rarity of one-of-a-kind items, an appreciation for traditional culture, and sometimes, the story from the artisan themselves.
Why do most people not prioritize buying handmade items?
The majority prioritize design and price, believe that mass-produced items can also be of good quality, and feel that if the quality is comparable, the cheaper option is better.