Sticker Lovers Choose Favorites Based on 'Design,' Say Nearly Half; Top Places to Stick Them are 'Planners,' 'Phone Cases,' and 'Sticker Books'

■Sticker Lovers' 'Sticking Spots,' 'Selection Criteria,' and 'Feelings about Local Stickers' Stickers and decals are found on everyday items like notebooks, planners, smartphone cases, and suitcases. Many people remember collecting them as children, and even as adults, many find themselves 'just having to buy them' or 'feeling happy just looking at them.' So, where do sticker lovers stick them, and what criteria do they use for selection? This time, in collaboration with Hanjo Seal Kobo (ARC Corporation), we conducted a survey on the 'culture of sticker lovers' with 74 men and women nationwide who had previously indicated that they 'like, collect, or enjoy sticking stickers and decals.' *When quoting the content of this press release, please do the following: - State that the source is a 'survey by NEXER Inc. and Hanjo Seal Kobo.' - Include a link to Hanjo Seal Kobo (https://www.seal-koubou.com/). 'Survey on the Culture of Sticker Lovers' Overview Survey Method: Internet questionnaire Survey Period: May 6, 2026 - May 13, 2026 Survey Respondents: Men and women nationwide who previously indicated they 'like, collect, or enjoy sticking stickers and decals.' Valid Responses: 74 samples Questions: Q1: What do you primarily stick stickers or decals on? Q2: Please tell us why. Q3: What is the most important point when choosing your favorite stickers or decals? Q4: Please tell us why. Q5: Do you feel 'happy to receive' or 'want to collect' local stickers from travel destinations or original store stickers? Q6: Please tell us why. *As a general rule, totals may not equal 100% due to rounding to one decimal place. ■20.3% Stick Stickers in 'Planners' First, we asked what they primarily stick them on. The most common answers were 'Planner' and 'Other,' both at 20.3%. This was followed by 'Smartphone case' at 16.2% and 'Sticker book' at 14.9%. Here are some of the reasons given for each answer. For 'Planner': - 'I often use stickers when writing my schedule.' (30s, female) - 'I decorate it to motivate myself.' (30s, female) - 'I stick stickers as a travel record. It's cluttered, so rather than a visible place, I stick them in my planner to look at when I want.' (40s, female) For 'Smartphone case': - 'It's healing to see it unexpectedly.' (30s, female) - 'I want to carry around stickers of my favorite characters.' (30s, male) - 'I put stickers of my favorite idols inside my phone case. It's easy to change them, and it's fun.' (50s, female) For 'Sticker book': - 'I think it's convenient because you can peel them off and reuse them.' (30s, female) - 'It's fun to collect them with my child.' (40s, female) - 'It looks good as a collection.' (40s, male) It's clear that 'planners' are used not just for scheduling but also for boosting daily mood and recording travel memories. Perhaps because it's a private space, people feel free to stick memories and favorite things. Those who chose 'smartphone case' expressed a desire to keep their favorite characters or idols close. 'Sticker books' are supported not just for one-time use but for the convenience of being able to reuse stickers and the joy of viewing them as a collection. The fact that some collect with their children suggests stickers are not just a solo hobby but also a way to communicate with family and loved ones. ■48.6% Prioritize 'Design' When Choosing Stickers Next, we asked what points are important when choosing favorite stickers. The most common answer was 'Design' at 48.6%. This was followed by 'Character or brand' at 27.0%, and 'Material texture' and 'Whether it's removable' both at 6.8%. Here are some of the reasons. For 'Design': - 'I want to carry things with designs I like.' (30s, female) - 'I won't want a sticker if I don't like the design.' (30s, female) - 'I prefer designs that not many other people have.' (40s, female) For 'Character or brand': - 'I'm happy when I get a sticker of my favorite character.' (30s, female) - 'I stick stickers of my favorite characters to get hyped.' (20s, male) - 'I can change the character I send depending on the person.' (30s, female) For 'Material texture': - 'I want to buy things that feel good to the touch.' (30s, female) - 'Whether it will peel or fade with use.' (40s, male) - 'For my kids.' (40s, male) For 'Whether it's removable': - 'I want to re-stick them many times.' (40s, female) - 'I really don't want residue left behind.' (60s, male) - 'The material of the sticker is very important for its cuteness.' (60s, female) The desire to 'carry things with designs I like' and 'prefer designs that not many other people have' suggests that stickers are chosen not just as decorations but as items that express individuality. Those who chose 'Character or brand' want to boost their mood by keeping their favorite things close. People who prioritize 'Material texture' and 'Whether it's removable' are looking not just at appearance but also at usability and longevity. They seem to choose based on practical use cases, considering factors like feel, durability, and whether they leave residue. ■74.3% 'Want to Collect' Local or Original Stickers from Travel Destinations Finally, we asked whether they feel 'happy to receive' or 'want to collect' local stickers from travel destinations or original store stickers. The results were 'Strongly feel' at 27.0% and 'Somewhat feel' at 47.3%, for a total of 74.3% of people who are attracted to local and original stickers. On the other hand, 'Don't really feel' was 25.7%, and 'Don't feel at all' was 0%. For sticker lovers, the sense of exclusivity from items available only at a travel destination or a specific store is a major draw. The special feeling of 'can only get it here' or 'can only buy it here' may lead to the desire to keep it as a memory or to collect them. Here are some reasons why they feel 'happy to receive' or 'want to collect' them. Reasons to 'want to collect': - 'If it's called a limited edition product, I want to buy it.' (30s, female) - 'I thought it would be fun to stick them on my suitcase as a travel record.' (50s, female) - 'Limited editions and local items feel rare and interesting.' (30s, female) - 'I have a collector's instinct, so it seems fun to collect them, and they would be a good souvenir of my trip.' (30s, female) - 'It becomes a memory of the trip.' (40s, female) - 'Because you can only get it in that place.' (40s, female) Keywords like 'exclusivity,' 'rarity,' and 'memory' explain the attraction to local and original stickers. Stickers are not just decorations but also 'proof of being there on that day,' serving as a trigger to recall travel memories. By sticking them on suitcases or notebooks, people can be reminded of their feelings at the time whenever they look at them. This value might be one of the reasons people want to collect stickers. ■Summary This survey revealed that sticker lovers tend to enjoy sticking them on personal items like planners and smartphone cases. It also became clear that when choosing stickers, many prioritize design, character, or brand, and that 74.3% are attracted to local stickers from travel destinations or original store stickers. Stickers are an easy and free way to express what you 'like' and to preserve memories. Just by sticking on a favorite one, you can make an ordinary day a little more fun or feel a special memory close by. Why not incorporate such small joys into your life? - Please state that the source is a 'survey by NEXER Inc. and Hanjo Seal Kobo.' - Please include a link to Hanjo Seal Kobo (https://www.seal-koubou.com/). [About ARC Corporation] Representative: Toshihiro Igawa, President & CEO Head Office: 53 Rikuda-Ichiriyama-cho, Inazawa City, Aichi 492-8502 Phone: 0587-21-2231 (Main) / 0587-77-1011 (Product Inquiries) Business: Development, manufacturing, and sales of price labels, weighing printer labels, label printers, POP seals, original seals, cash register paper rolls, packaging machines, hand labelers, barcode printers, magnetic parking tickets, horticultural labels, insertion tags, paper containers, packages, etc. / Silk printing. [About NEXER Inc.] Head Office: 11F Rise Arena Building, 4-5-2 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013 President & CEO: Yuya Miyata URL: https://www.nexer.co.jp Business: SEO, Web Branding, Web Advertising, Site Production, Media.