A survey by NEXER and THE SAEM revealed that 41.4% of female users consider 'cost performance' to be the greatest charm of Korean cosmetics. Compared to Japanese products, 67.2% highlighted the affordable price as a major advantage. Furthermore, 32.8% of respondents reported becoming more conscious of value-for-money after using Korean products, leading to a higher willingness to experiment with new colors, textures, and ingredients.

FACT BOX

  • Source: PR TIMES
  • Category: 其他