[Survey of Women in Their 20s-40s] Approx. 87% Feel 'Mood and Confidence Change' Depending on Their Clothes! What are their feelings when they find clothes that suit them, and what are their selection criteria?
A joint survey by NEXER Inc. and Tika on 112 women in their 20s-40s revealed that about 87% feel their mood and confidence change depending on their clothing. The results highlight the psychological importance of everyday fashion.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 10:08 (95h 36m after Collected)
■ Investigating Women's Real Feelings on the Impact of Clothing on Confidence
Choosing clothes every day is not just a matter of grooming.
The experience of standing in front of the mirror and worrying, "What should I wear today?" is something common to many women.
When you wear a favorite outfit, your mood lifts, and you naturally stand taller.
Conversely, many have experienced feeling down all day because of an outfit chosen haphazardly.
Therefore, in collaboration with cabaret and mini-dress online store Tika, we conducted a survey on 'Fashion and Self-Esteem' targeting 112 women in their 20s to 40s.
* When quoting the contents of this press release, please take the following actions:
- State that the source is a 'Survey by NEXER Inc. and Tika'
- Provide a link to Tika (https://www.tika.jp/)
'Survey on Fashion and Self-Esteem' Overview
Survey method: Internet questionnaire
Survey period: March 26 to April 2, 2026
Target audience: Women in their 20s to 40s nationwide
Valid responses: 112 samples
Questions asked:
Question 1: Are you interested in fashion (choosing clothes/coordinating)?
Question 2: Have you ever felt that your mood or confidence changes depending on your clothing?
Question 3: When do you feel that your mood or confidence changes due to clothing? (Multiple choices allowed)
Question 4: How do you feel when you find clothes that 'look good on you'? (Multiple choices allowed)
Question 5: What points do you emphasize when choosing clothes that give you confidence? (Multiple choices allowed)
Question 6: Please tell us the most important point and the reason why.
Question 7: Have you ever been praised while wearing clothes with comments like 'cute,' 'pretty,' or 'suits you'?
Question 8: Please tell us how you felt when you were praised.
* As a general rule, numbers are rounded to one decimal place, so the total may not equal 100%.
■ 47.3% Answered They Are 'Interested' in Fashion
First, we asked if they were interested in fashion (choosing clothes and coordinating).
As a result, 11.6% said they are 'very interested' and 35.7% said they are 'somewhat interested,' showing that a total of 47.3% of women are interested in fashion.
On the other hand, 28.6% are 'not very interested' and 24.1% are 'not interested at all,' indicating that there are individual differences in the level of interest in fashion.
The priority given to fashion varies depending on lifestyle and occupation.
However, the result that about half of women have a certain level of interest in choosing clothes shows that daily attire is a meaningful element for women.
■ 86.8% Feel that Clothing 'Changes Mood and Confidence'
Next, we asked those who answered that they are interested in fashion whether they have ever felt that their mood or confidence changes depending on their clothing.
As a result, 34.0% answered 'feel it often' and 52.8% answered 'feel it sometimes,' meaning a total of 86.8% feel a change in mood and confidence based on clothing. Conversely, only 11.3% 'rarely feel it' and a mere 1.9% 'never feel it at all.'
It became clear that the vast majority of women interested in fashion feel internal changes depending on the clothes they wear. Clothing is not just external decoration, but an important element directly linked to one's mood and confidence for the day.
■ 67.4% Experience a Mood Change 'When Wearing Their Favorite Clothes'
Next, we asked those who feel a change in mood or confidence due to clothing in what situations they feel this way.
The most common response was 'when wearing my favorite clothes' at 67.4%.
This was followed by 'when wearing new clothes' and 'when finding clothes that suit me,' both at 45.7%.
Routinely choosing favorite clothes seems to be the most accessible way to boost confidence. This highlights the importance of wearing clothes that match one's personal taste regularly, not just for special occasions.
■ 66.0% Say Finding Clothes That Suit Them 'Raises Their Spirits'
Choosing clothes every day is not just a matter of grooming.
The experience of standing in front of the mirror and worrying, "What should I wear today?" is something common to many women.
When you wear a favorite outfit, your mood lifts, and you naturally stand taller.
Conversely, many have experienced feeling down all day because of an outfit chosen haphazardly.
Therefore, in collaboration with cabaret and mini-dress online store Tika, we conducted a survey on 'Fashion and Self-Esteem' targeting 112 women in their 20s to 40s.
* When quoting the contents of this press release, please take the following actions:
- State that the source is a 'Survey by NEXER Inc. and Tika'
- Provide a link to Tika (https://www.tika.jp/)
'Survey on Fashion and Self-Esteem' Overview
Survey method: Internet questionnaire
Survey period: March 26 to April 2, 2026
Target audience: Women in their 20s to 40s nationwide
Valid responses: 112 samples
Questions asked:
Question 1: Are you interested in fashion (choosing clothes/coordinating)?
Question 2: Have you ever felt that your mood or confidence changes depending on your clothing?
Question 3: When do you feel that your mood or confidence changes due to clothing? (Multiple choices allowed)
Question 4: How do you feel when you find clothes that 'look good on you'? (Multiple choices allowed)
Question 5: What points do you emphasize when choosing clothes that give you confidence? (Multiple choices allowed)
Question 6: Please tell us the most important point and the reason why.
Question 7: Have you ever been praised while wearing clothes with comments like 'cute,' 'pretty,' or 'suits you'?
Question 8: Please tell us how you felt when you were praised.
* As a general rule, numbers are rounded to one decimal place, so the total may not equal 100%.
■ 47.3% Answered They Are 'Interested' in Fashion
First, we asked if they were interested in fashion (choosing clothes and coordinating).
As a result, 11.6% said they are 'very interested' and 35.7% said they are 'somewhat interested,' showing that a total of 47.3% of women are interested in fashion.
On the other hand, 28.6% are 'not very interested' and 24.1% are 'not interested at all,' indicating that there are individual differences in the level of interest in fashion.
The priority given to fashion varies depending on lifestyle and occupation.
However, the result that about half of women have a certain level of interest in choosing clothes shows that daily attire is a meaningful element for women.
■ 86.8% Feel that Clothing 'Changes Mood and Confidence'
Next, we asked those who answered that they are interested in fashion whether they have ever felt that their mood or confidence changes depending on their clothing.
As a result, 34.0% answered 'feel it often' and 52.8% answered 'feel it sometimes,' meaning a total of 86.8% feel a change in mood and confidence based on clothing. Conversely, only 11.3% 'rarely feel it' and a mere 1.9% 'never feel it at all.'
It became clear that the vast majority of women interested in fashion feel internal changes depending on the clothes they wear. Clothing is not just external decoration, but an important element directly linked to one's mood and confidence for the day.
■ 67.4% Experience a Mood Change 'When Wearing Their Favorite Clothes'
Next, we asked those who feel a change in mood or confidence due to clothing in what situations they feel this way.
The most common response was 'when wearing my favorite clothes' at 67.4%.
This was followed by 'when wearing new clothes' and 'when finding clothes that suit me,' both at 45.7%.
Routinely choosing favorite clothes seems to be the most accessible way to boost confidence. This highlights the importance of wearing clothes that match one's personal taste regularly, not just for special occasions.
■ 66.0% Say Finding Clothes That Suit Them 'Raises Their Spirits'