Stores with Original Paper Bags See Nearly 50% Say "Impression Changes"! 1 in 4 Find Themselves Wanting to "Visit Again"
Original paper bags influence customer impression and re-visit intent.
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- 📰 Published: April 2, 2026 at 00:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 11:07 (378h 19m after Collected)
■How do you feel when you receive an original store paper bag?
A paper bag handed over with your purchase when shopping.
Many of you may have had the experience of feeling "a little happy with a cute design."
So, to what extent do original paper bags actually influence consumers' purchasing experiences?
Therefore, in collaboration with "Kumabukuro," a specialty store for original paper bags in Kumamoto, we conducted a survey targeting 500 men and women nationwide on "Impressions and Purchasing Experiences Regarding Store Original Paper Bags."
※When quoting the content of this press release, please take the following actions:
・State that the source is a "Survey by NEXER Inc. and Kumabukuro."
・Install a link to Kumabukuro (https://fukuro-mart.net/)
"Survey on Impressions and Purchasing Experiences Regarding Store Original Paper Bags" Overview
Survey Method: Internet Questionnaire
Survey Period: February 26, 2026 - March 6, 2026
Target Respondents: Men and women nationwide
Valid Responses: 500 samples
Questions:
Question 1: When shopping, how do you feel when you are handed products in an original store paper bag (with logo or store name)?
Question 2: Please tell us the reason for feeling that way.
Question 3: Does your impression of a store change between stores with original paper bags and stores with plain or generic paper bags?
Question 4: Please tell us the reason for that.
Question 5: Do original paper bags increase the satisfaction of shopping at that store?
Question 6: Please tell us the reason for that.
Question 7: Have you ever felt "I want to visit again" or "I want to buy again" because of an original paper bag?
Question 8: What kind of paper bag was it?
*In principle, fractions of the second decimal place are rounded off, so the total may not be 100%.
■21.0% Answered "Feels Special," Many Positive Impressions of Original Store Paper Bags
First, we asked how people feel when they receive an original store paper bag (with logo or store name) when shopping.
The most common answer was "Feels special" at 21.0%. This was followed by "Normal (no particular feeling)" at 18.8%, and "Happy" at 14.6%.
When combining positive answers such as "Feels special," "Happy," "Feels like a proper store," "Conveys the store's world view well," and "Better than ordinary plain paper bags," they accounted for over half of the total.
We asked for the reasons behind the positive responses and present some of them below.
Reasons for Positive Responses
・It strongly gives the feeling of getting something you can only get there. (Teens, Male)
・It's more stylish than plastic. If the paper bag is cute, I want to reuse it. (30s, Female)
・It adds an extra layer of happiness to shopping at that store. (40s, Female)
・When purchasing a product I like, it's nice if the bag it comes in also has character. (50s, Male)
・It makes me think they have pride in their store and sell products with confidence. (30s, Female)
Voices valuing rarity and the desire to reuse stylish bags were prominent. It is clear that paper bags are not just containers but are remembered as part of the shopping experience.
■50.4% Answered "Impression Changes," Original Paper Bags Influence Store Image
Next, we asked if the impression of a store changes between stores with original paper bags and stores with plain or generic paper bags.
"Changes a lot" was 13.6%, and "Changes somewhat" was 36.8%, totaling 50.4% who responded that the store's impression changes due to original paper bags. While the evaluation isn't solely determined by the paper bag, it appears to be quite effective for creating a positive impression.
We asked for the reasons from those who said the store's impression changes due to original paper bags, and present some of them below.
Reasons Why Store Impression Changes Due to Original Paper Bags
・If there's nothing written on it, I wonder if it's really from that store? (20s, Female)
・I feel more commitment with original ones. (30s, Female)
・Even a single paper bag shows they care. (40s, Male)
・It makes me feel they value their customers. (50s, Male)
・It makes me feel their dedication to the store. (50s, Male)
Voices like "feel commitment" and "customer care" were common, suggesting that original paper bags contribute to trust in the store, not just good design.
■49.2% Answered "Satisfaction Increases," Paper Bags Elevate Shopping Experience Satisfaction
Next, we asked if shopping satisfaction at a store increases due to the presence of original paper bags.
"Increases" was 20.2%, and "Slightly increases" was 29.0%, totaling 49.2% who responded that shopping satisfaction increases due to original paper bags.
We asked for the reasons from those who said satisfaction increases, and present some of them below.
Reasons for Increased Satisfaction
・Since the paper bag itself has a special feel, it makes me feel like I've bought a good product. (30s, Female)
・The time spent carrying it home is also enjoyable. (30s, Female)
・Looking at it raises my spirits. (40s, Female)
・It makes people happy when I give it to them. (50s, Male)
・It gives me the satisfaction of having made a special purchase. (50s, Female)
The quality of the paper bag influences the perceived value of the product itself. Furthermore, effects extend to post-purchase experiences, such as "the time spent carrying it home is enjoyable" and "it makes people happy when I give it to them."
■25.2% Have Experienced "Wanting to Visit Again," Original Paper Bags Become a Trigger for Repeat Visits
Finally, we asked if they had ever felt "I want to visit again" or "I want to buy again" because of an original paper bag.
The result was that 25.2% answered "Yes," indicating that the paper bag was a trigger for wanting to revisit. While "No" was the majority at 74.8%, the point that a seemingly secondary element like a paper bag influences the desire to return to the store cannot be overlooked.
We asked those who answered "Yes" what kind of paper bag it was, and present some examples below.
What kind of paper bag was it?
・It had cats, plants, and flowers drawn on it, and it was a very stylish paper bag. I felt proud carrying it. (30s, Female)
・Paper bags with designs that change with the seasons or events. (40s, Female)
・A paper bag printed with plants native to Hokkaido. (40s, Male)
・The design was simple, but it was sturdier than other bags and convenient for giving things to someone. (50s, Male)
・It was a stylish paper bag that I would want to use for something else even in everyday life. (60s, Male)
It seems the paper bag influences the carrier's feelings and actions, with phrases like "felt proud carrying it" and "want to use it in everyday life." Both visual appeal and quality, such as seasonal designs, regional features, and durability, were found to be triggers for repeat visits.
■Summary
In this survey, approximately half of respondents had a positive impression of stores with original paper bags, and a similar proportion felt that shopping became more enjoyable. Furthermore, about 1 in 4 people have experienced wanting to "visit again" because of a paper bag.
Paper bags are not only practical items for carrying products but also communication tools that convey a store's world view and its commitment. Why not consider introducing original paper bags tailored to your own store?
＜Regarding Use in Articles, etc.＞
・State that the source is a "Survey by NEXER Inc. and Kumabukuro."
・Install a link to Kumabukuro (https://fukuro-mart.net/)
【About Kumabukuro】
Location: 1765 Shimo-yoka, Kashima-cho, Kamimashiki-gun, Kumamoto 861-3102
Representative: Tatsutaro Tokunaga
Tel: 096-368-8100
Business Activities: Printing, Bookbinding, Publishing, Manufacturing of paper bags and tote bags
【About NEXER Inc.】
Headquarters: Rise Arena Building 11F, 4-5-2 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013
Representative Director: Yuya Miyata
Business Activities: Internet Research, SEO, Web Branding, Review Content, Real Shop Support, Website Production
Keywords: Survey, Questionnaire, Original Paper Bag, Paper Bag, Design, Shopper, Stylish, SatisfactionFAQ
How much does an original paper bag affect a customer's impression?
Approximately half (50.4%) responded that their impression of a store changes due to original paper bags, creating a sense of care and attention to detail.
Does an original paper bag lead to a desire to revisit?
Yes, 25.2% have experienced wanting to "visit again" because of an original paper bag. Design and practicality encourage repeat visits.
How do original paper bags affect purchase satisfaction?
About half (49.2%) answered that their shopping satisfaction increases with original paper bags, adding a sense of specialness and enjoyment to the take-home experience.