Image of Custom Suits: Approximately 68% Respond 'Expensive'. Reasons for Purchase and Information Sought When Considering?
A survey conducted by Global Style Co., Ltd. and NEXER Co., Ltd. from March 19 to March 27, 2026, targeting 800 men and women nationwide, found that 16.0% have purchased custom suits. The top reason for purchase was 'wanted a proper suit for work' (22.7%). 67.8% of respondents perceive custom suits as 'expensive'.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 18:00
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 13, 2026 at 19:52 (3h 17m after Collected)
A survey conducted jointly by Global Style Co., Ltd. and NEXER Co., Ltd. targeted 800 men and women nationwide to understand the 'image and actual usage of custom suits'. The survey period was from March 19 to March 27, 2026. Results showed that 16.0% of respondents have purchased or ordered custom suits. Among those who purchased, the most common reason was 'wanted a proper suit for work' (22.7%), followed by 'ready-made sizes didn't fit' (17.2%) and 'recommended by family/friends/colleagues' (17.2%). For those who haven't purchased, common reasons included high price, time/effort for selection, and uncertainty about where to order. A significant 67.8% of respondents hold the image that custom suits are 'expensive'.