Approximately 74% of People Find Companies Using Eco-Friendly Printed Materials 'Easier to Choose and Support'! What Are the Keys to Boosting Trust?

■ How much do consumers care about the environmental impact of printed materials?

Printed materials like flyers, direct mail, and catalogs arrive in our mailboxes every day.

Have you ever picked one up and thought, "This paper is such a waste"? As interest in environmental issues grows, more people are paying attention to the materials used in printed media.

In collaboration with Komatsu Sogo Printing Co., Ltd., we conducted a survey of 500 men and women across Japan regarding "Awareness of sustainability in printed materials and its impact on corporate selection."

※ When citing the contents of this press release, please adhere to the following:

・State that the source is a "Survey by NEXER Co., Ltd. and Komatsu Sogo Printing Co., Ltd."

・Include a link to Komatsu Sogo Printing Co., Ltd. (https://www.ko-ma-tsu.co.jp/)

Survey Overview: "Awareness of Sustainability in Printed Materials and Its Impact on Corporate Selection"

Method: Internet survey

Period: March 10, 2026 – March 19, 2026

Target: Men and women nationwide

Valid Responses: 500 samples

Survey Questions:

Q1: Have you ever been conscious of the environmental impact (paper usage, ink components, waste, etc.) of printed materials you receive daily, such as flyers, DM, and catalogs?

Q2: In what situations did you become conscious of the environmental impact? (Multiple answers allowed)

Q3: How does your impression of a company change when you receive printed materials that explicitly state environmental efforts, such as "uses eco-friendly paper," "uses vegetable-based ink," or "uses recycled paper"?

Q4: Please explain the reason.

Q5: How does your trust or favorability toward a company change if you learn that they or their printing contractor have set and achieved CO2 reduction targets (such as international standards like SBT)?

Q6: Please explain the reason.

Q7: Do you feel that products or services from companies using eco-friendly printed materials are "easier to choose or support" compared to those that do not?

Q8: Please explain the reason.

※ Percentages may not total 100% due to rounding to the second decimal place.

■ 11.4% responded that they have been "conscious of the environmental impact" of printed materials

First, regarding printed materials received daily such as flyers, DM, and catalogs...