Approximately 74% of People Find Companies Using Eco-Friendly Printed Materials 'Easier to Choose and Support'! What Are the Keys to Boosting Trust?
Key facts
- Approximately 74% of People Find Companies Using Eco-Friendly Printed Materials 'Easier to Choose and Support'! What Are the Keys to Boosting Trust?
- About 74% of consumers support companies that use eco-friendly printed materials, contributing to increased brand trust.
- Date: March 29, 2026
Direct answer
About 74% of consumers support companies that use eco-friendly printed materials, contributing to increased brand trust.
- Citation
- Approximately 74% of People Find Companies Using Eco-Friendly Printed Materials 'Easier to Choose and Support'! What Are the Keys to Boosting Trust? (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
About 74% of consumers support companies that use eco-friendly printed materials, contributing to increased brand trust.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 00:06
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1413h 20m after Published)
■ How much do consumers care about the environmental impact of printed materials?
Printed materials like flyers, direct mail, and catalogs arrive in our mailboxes every day. Have you ever picked one up and thought, 'This paper is such a waste'? As interest in environmental issues grows, more people are paying attention to the materials used in printed matter.
In this study, conducted in collaboration with Komatsu Sogo Printing Co., Ltd., we surveyed 500 men and women across Japan regarding their 'awareness of sustainability in printed materials and paper media and its impact on corporate selection.'
※ When citing the contents of this press release, please adhere to the following:
・State that the source is a 'Survey by NEXER Co., Ltd. and Komatsu Sogo Printing Co., Ltd.'
・Include a link to Komatsu Sogo Printing Co., Ltd. (https://www.ko-ma-tsu.co.jp/)
Survey Overview: 'Survey on Awareness of Sustainability in Printed Materials and Paper Media and Its Impact on Corporate Selection'
Method: Internet survey
Period: March 10, 2026 – March 19, 2026
Target: Men and women nationwide
Valid responses: 500 samples
Questions:
Q1: Have you ever been conscious of the environmental impact (paper usage, ink components, waste, etc.) of printed materials you receive daily, such as flyers, DM, or catalogs?
Q2: In what situations did you become conscious of the environmental impact? (Multiple answers allowed)
Q3: How does your impression of a company change when you receive printed materials that explicitly state environmental initiatives, such as 'uses eco-friendly paper,' 'uses vegetable-based ink,' or 'uses recycled paper'?
Q4: Please explain the reason.
Q5: How does your trust or favorability toward a company change if you learn that the printing company or the company commissioning the print has set or achieved CO2 reduction targets (such as international standards like SBT)?
Q6: Please explain the reason.
Q7: Do you feel that products or services from companies that use eco-friendly printed materials are 'easier to choose or support' compared to those that do not?
Q8: Please explain the reason.
※ Percentages are rounded to the second decimal place, so totals may not equal 100%.
■ 11.4% responded that they have been 'conscious of the environmental impact' of printed materials
First, regarding printed materials received daily such as flyers, DM, and catalogs...
FAQ
What percentage of people find it easier to choose and support companies that use eco-friendly printed materials?
Approximately 74% of people find it easier to choose and support companies that utilize eco-friendly printed materials, according to a recent survey.
What was the primary focus of the survey conducted by NEXER Co., Ltd. and Komatsu Sogo Printing Co., Ltd.?
The survey focused on consumers' awareness of sustainability in printed materials and paper media and its subsequent impact on their corporate selection decisions.
How does a company's impression change when their printed materials explicitly mention environmental initiatives?
When printed materials explicitly state environmental initiatives like using eco-friendly paper or vegetable-based ink, a company's impression tends to change positively among consumers.
What specific environmental initiatives mentioned in printed materials are likely to influence consumer perception?
Consumers are likely to have a more favorable impression of companies that use 'eco-friendly paper,' 'vegetable-based ink,' or 'recycled paper' in their printed materials.
How does learning about CO2 reduction targets affect consumer trust in a company?
Learning that a printing company or the commissioning company has set or achieved CO2 reduction targets, such as those aligned with international standards like SBT, positively impacts consumer trust and favorability.