Approximately 74% of People Find Companies Using Eco-Friendly Printed Materials 'Easier to Choose and Support'! What Are the Keys to Boosting Trust?

■ How much do consumers care about the environmental impact of printed materials?

Printed materials like flyers, direct mail, and catalogs arrive in our mailboxes every day. Have you ever picked one up and thought, 'This paper is such a waste'? As interest in environmental issues grows, more people are paying attention to the materials used in printed matter.

In this study, conducted in collaboration with Komatsu Sogo Printing Co., Ltd., we surveyed 500 men and women across Japan regarding their 'awareness of sustainability in printed materials and paper media and its impact on corporate selection.'

※ When citing the contents of this press release, please adhere to the following:

・State that the source is a 'Survey by NEXER Co., Ltd. and Komatsu Sogo Printing Co., Ltd.'

・Include a link to Komatsu Sogo Printing Co., Ltd. (https://www.ko-ma-tsu.co.jp/)

Survey Overview: 'Survey on Awareness of Sustainability in Printed Materials and Paper Media and Its Impact on Corporate Selection'

Method: Internet survey

Period: March 10, 2026 – March 19, 2026

Target: Men and women nationwide

Valid responses: 500 samples

Questions:

Q1: Have you ever been conscious of the environmental impact (paper usage, ink components, waste, etc.) of printed materials you receive daily, such as flyers, DM, or catalogs?

Q2: In what situations did you become conscious of the environmental impact? (Multiple answers allowed)

Q3: How does your impression of a company change when you receive printed materials that explicitly state environmental initiatives, such as 'uses eco-friendly paper,' 'uses vegetable-based ink,' or 'uses recycled paper'?

Q4: Please explain the reason.

Q5: How does your trust or favorability toward a company change if you learn that the printing company or the company commissioning the print has set or achieved CO2 reduction targets (such as international standards like SBT)?

Q6: Please explain the reason.

Q7: Do you feel that products or services from companies that use eco-friendly printed materials are 'easier to choose or support' compared to those that do not?

Q8: Please explain the reason.

※ Percentages are rounded to the second decimal place, so totals may not equal 100%.

■ 11.4% responded that they have been 'conscious of the environmental impact' of printed materials

First, regarding printed materials received daily such as flyers, DM, and catalogs...