Approximately 74% of People Find Companies Using Eco-Friendly Printed Materials 'Easier to Choose and Support'! What Are the Keys to Boosting Trust?
Approximately 74% of consumers support companies that utilize eco-friendly printed materials, contributing to increased brand trust.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 00:08
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1413h 18m after Published)
■ How much do consumers care about the environmental impact of printed materials?
Printed materials like flyers, direct mail, and catalogs arrive in our mailboxes every day.
Have you ever picked one up and thought, "This paper is such a waste"? As interest in environmental issues grows, more people are paying attention to the materials used in printed media.
In collaboration with Komatsu Sogo Printing Co., Ltd., we conducted a survey of 500 men and women across Japan regarding "Awareness of sustainability in printed materials and its impact on corporate selection."
※ When citing the contents of this press release, please adhere to the following:
・State that the source is a "Survey by NEXER Co., Ltd. and Komatsu Sogo Printing Co., Ltd."
・Include a link to Komatsu Sogo Printing Co., Ltd. (https://www.ko-ma-tsu.co.jp/)
Survey Overview: "Awareness of Sustainability in Printed Materials and Its Impact on Corporate Selection"
Method: Internet survey
Period: March 10, 2026 – March 19, 2026
Target: Men and women nationwide
Valid Responses: 500 samples
Survey Questions:
Q1: Have you ever been conscious of the environmental impact (paper usage, ink components, waste, etc.) of printed materials you receive daily, such as flyers, DM, and catalogs?
Q2: In what situations did you become conscious of the environmental impact? (Multiple answers allowed)
Q3: How does your impression of a company change when you receive printed materials that explicitly state environmental efforts, such as "uses eco-friendly paper," "uses vegetable-based ink," or "uses recycled paper"?
Q4: Please explain the reason.
Q5: How does your trust or favorability toward a company change if you learn that they or their printing contractor have set and achieved CO2 reduction targets (such as international standards like SBT)?
Q6: Please explain the reason.
Q7: Do you feel that products or services from companies using eco-friendly printed materials are "easier to choose or support" compared to those that do not?
Q8: Please explain the reason.
※ Percentages may not total 100% due to rounding to the second decimal place.
■ 11.4% responded that they have been "conscious of the environmental impact" of printed materials
First, regarding printed materials received daily such as flyers, DM, and catalogs...
FAQ
What percentage of consumers find it easier to choose and support companies that use eco-friendly printed materials?
Approximately 74% of people find companies using eco-friendly printed materials easier to choose and support.
What was the primary focus of the survey conducted by NEXER Co., Ltd. and Komatsu Sogo Printing Co., Ltd.?
The survey focused on 'Awareness of sustainability in printed materials and its impact on corporate selection'.
How many individuals participated in the survey regarding sustainability in printed materials?
A total of 500 men and women nationwide participated in the internet survey.
What specific eco-friendly attributes on printed materials positively influence consumer perception?
Consumers' impressions of a company change positively when printed materials explicitly state efforts like 'uses eco-friendly paper,' 'uses vegetable-based ink,' or 'uses recycled paper'.
Does learning about a company's CO2 reduction targets affect consumer trust or favorability?
Yes, consumer trust or favorability toward a company changes if they learn that the company or its printing contractor has set and achieved CO2 reduction targets.