The Top Priority When Choosing Makeup Primer and Foundation is "Coverage"! What Do People Want in Their Ideal Base Makeup?

■Base makeup forms the foundation of makeup, how does everyone choose it?

Primers and foundations act as the "foundation of makeup" and greatly influence the final look.

However, with so many types available, many people may be unsure of the criteria for choosing them.

Therefore, in collaboration with Silky Style, we conducted a survey on "Creating the Base Makeup Foundation" targeting 100 women aged 50 and under who responded that they "usually wear makeup" in a preliminary survey.

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・Indicate that the source is "a survey conducted by NEXER Inc. and Silky Style".

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Survey Overview of "Survey on Creating Base Makeup Foundation"

Survey Method: Internet-based questionnaire

Survey Period: March 6, 2026 - March 16, 2026

Target Respondents: Women aged 50 and under who responded that they "usually wear makeup" in a preliminary survey

Valid Responses: 100 samples

Questions:

Question 1: What type of makeup primer do you usually use? (Multiple answers allowed)

Question 2: Please tell us the product name (brand name) of the makeup primer you are currently using.

Question 3: Please tell us the type of foundation you usually use. (Multiple selections allowed)

Question 4: Please tell us the product name (brand name) of the foundation you are currently using.

Question 5: What is the most important point you consider when choosing makeup primer and foundation?

Question 6: How satisfied are you with your current base makeup (primer + foundation)?

Question 7: Please tell us any desired features or improvements for future base makeup. (Multiple answers allowed)

*In principle, values are rounded to the second decimal place, so the total may not be 100%.

■43.0% answered that they use "moisturizing" makeup primers

First, we asked about the type of makeup primer they usually use.