[Held on June 15] Webinar: "Don't Chase ROI. The Overall Design of Events That Lead to Results"
Key facts
- [Held on June 15] Webinar: "Don't Chase ROI. The Overall Design of Events That Lead to Results"
- Newsbase Co., Ltd. will hold a free online seminar on June 15, 2026 (Monday) at 11:00 AM, themed around designing ROI for events in B2B marketing. The seminar will explain the overall design necessary to correctly generate event outcomes.
- Source: PR Times
- Date: June 3, 2026
Direct answer
Newsbase Co., Ltd. will hold a free online seminar on June 15, 2026 (Monday) at 11:00 AM, themed around designing ROI for events in B2B marketing. The seminar will explain the overall design necessary to correctly generate event outcomes.
- Citation
- [Held on June 15] Webinar: "Don't Chase ROI. The Overall Design of Events That Lead to Results" (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
Newsbase Co., Ltd. will hold a free online seminar on June 15, 2026 (Monday) at 11:00 AM, themed around designing ROI for events in B2B marketing. The seminar will explain the overall design necessary to correctly generate event outcomes.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 11:00
- 🔍 Collected: June 3, 2026 at 11:26 (26 min after Published)
- 🤖 AI Analyzed: June 7, 2026 at 01:11 (85h 44m after Collected)
Newsbase Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and Representative Director: Yoshikatsu Kamei) will hold a free online seminar on June 15, 2026 (Monday) at 11:00 AM, themed "Don't Chase ROI. The Overall Design of Events That Lead to Results."
Registration is here (Free)
■ Background
In recent years, while events and webinars have become established as important lead generation measures in B2B marketing, an increasing number of companies face challenges such as "being asked to explain ROI but unable to answer well," "setting KPIs but not tracking through to orders," and "events ending with just being 'exciting'."
In particular, as accountability for event outcomes intensifies, there are many cases where, in the pursuit of ROI itself, the processes that should be designed—such as "the process leading to orders" or "the design of the path to business negotiations"—remain ambiguous, and measures proceed without clarity.
Therefore, this webinar adopts the paradoxical theme "Don't Chase ROI" and focuses on the "overall design" for correctly generating event outcomes. It will explain, from both strategic and practical perspectives, how to view ROI not merely as a result indicator but as a design philosophy, milestone planning, and process creation that looks ahead to generating business negotiations.
The content is aimed at marketing personnel who want to move beyond one-off event measures and achieve continuous outcome creation.
■ What You Can Learn in This Webinar
・Viewing ROI as something that can be "designed"
・Milestone planning calculated backward from receiving orders
・Overall design that leads to business negotiations
■ Event Overview
Title: Don't Chase ROI. The Overall Design of Events That Lead to Results
Date and Time: June 15, 2026 (Monday) 11:00 AM - 12:00 PM
Format: Online
Participation Fee: Free
Registration is here
■ About Newsbase Co., Ltd.
Newsbase Co., Ltd. is an event marketing company that supports a variety of business events, including corporate events, conferences, seminars, exhibitions, and PR events. Going beyond planning and operation, it provides consistent support from objective design and experience design to follow-up measures, helping to achieve "event marketing that leads to results."
Newsbase Co., Ltd.
〒104-0061
G-7 Building 9F, 7-16-12 Ginza, Chuo-ku, Tokyo
https://www.newsbase.co.jp/
Registration is here (Free)
■ Background
In recent years, while events and webinars have become established as important lead generation measures in B2B marketing, an increasing number of companies face challenges such as "being asked to explain ROI but unable to answer well," "setting KPIs but not tracking through to orders," and "events ending with just being 'exciting'."
In particular, as accountability for event outcomes intensifies, there are many cases where, in the pursuit of ROI itself, the processes that should be designed—such as "the process leading to orders" or "the design of the path to business negotiations"—remain ambiguous, and measures proceed without clarity.
Therefore, this webinar adopts the paradoxical theme "Don't Chase ROI" and focuses on the "overall design" for correctly generating event outcomes. It will explain, from both strategic and practical perspectives, how to view ROI not merely as a result indicator but as a design philosophy, milestone planning, and process creation that looks ahead to generating business negotiations.
The content is aimed at marketing personnel who want to move beyond one-off event measures and achieve continuous outcome creation.
■ What You Can Learn in This Webinar
・Viewing ROI as something that can be "designed"
・Milestone planning calculated backward from receiving orders
・Overall design that leads to business negotiations
■ Event Overview
Title: Don't Chase ROI. The Overall Design of Events That Lead to Results
Date and Time: June 15, 2026 (Monday) 11:00 AM - 12:00 PM
Format: Online
Participation Fee: Free
Registration is here
■ About Newsbase Co., Ltd.
Newsbase Co., Ltd. is an event marketing company that supports a variety of business events, including corporate events, conferences, seminars, exhibitions, and PR events. Going beyond planning and operation, it provides consistent support from objective design and experience design to follow-up measures, helping to achieve "event marketing that leads to results."
Newsbase Co., Ltd.
〒104-0061
G-7 Building 9F, 7-16-12 Ginza, Chuo-ku, Tokyo
https://www.newsbase.co.jp/
FAQ
Who is this webinar for?
B2B marketing personnel who face challenges with event ROI and outcome creation.
How can I participate?
It is held online and free of charge. Registration is available via the link in the article.
What does the hosting company do?
Newsbase Co., Ltd. is an event marketing company that provides end-to-end support from planning and operation to strategic design for corporate events.