Free Release of Practical Resource: 'Annual Webinar Planning Sheet'

Newsbase Inc. (Headquarters: Chuo-ku, Tokyo; President: Yoshikatsu Kamei) is pleased to announce the release of the 'Annual Webinar Planning Sheet' on our website, designed for those who conduct multiple webinars throughout the year. In recent years, webinars have become a crucial customer touchpoint in BtoB marketing, with many companies holding them regularly. However, many companies face challenges such as 'webinars becoming an end in themselves without tangible results,' 'insufficient effectiveness measurement,' and 'increasing operational burdens.' To generate results from webinars, it is essential to move beyond one-off events and instead organize objectives, targets, and themes throughout the year, planning and operating them systematically. Furthermore, visualizing improvement points based on post-event results and continuously cycling through PDCA leads to maximized outcomes. Against this backdrop, we have released materials including an 'Annual Planning Sheet' and an 'Annual Schedule Template (Gantt Chart)' to support the annual design of webinar initiatives. We aim for these to be used as practical tools to improve both the efficiency and effectiveness of webinar operations in event marketing. The materials cover the importance of annual planning, a planning sheet, an annual schedule (Gantt chart), and examples. You can download them from our website (https://www.newsbase.co.jp/library/event-template/annual-webinar-planning-sheet/). Newsbase's event marketing support service helps companies acquire and nurture new customers through events. We provide end-to-end support, not just for event-day operations, but throughout the entire process before and after the event.