"Dying SaaS vs. Living SaaS" — Pathoslogos CEO Masayuki Makino and i-plug CEO Tomoya Nakano to Speak at BBB Keynote.
Key facts
- "Dying SaaS vs. Living SaaS" — Pathoslogos CEO Masayuki Makino and i-plug CEO Tomoya Nakano to Speak at BBB Keynote.
- NewPeaks announces that Mr. Makino and Mr. Nakano will headline the 2026 BBB keynote session.
- Date: March 29, 2026
Direct answer
NewPeaks announces that Mr. Makino and Mr. Nakano will headline the 2026 BBB keynote session.
- Citation
- "Dying SaaS vs. Living SaaS" — Pathoslogos CEO Masayuki Makino and i-plug CEO Tomoya Nakano to Speak at BBB Keynote. (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
NewPeaks announces that Mr. Makino and Mr. Nakano will headline the 2026 BBB keynote session.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 17:22
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1396h 4m after Published)
NewPeaks Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Keiji Kobayashi) is pleased to announce that Masayuki Makino, Representative Director and CEO of Pathoslogos Inc., and Tomoya Nakano, Representative Director and CEO of i-plug Inc., will be the keynote speakers at the "B2B BUSINESS BREAKTHROUGH (BBB)" offline-only conference, to be held on Monday, April 13, 2026, at Shibuya Stream Hall.
◼︎ The Question Posed by AI Evolution: The Very Premises of SaaS are Shaking
Due to the evolution of AI, the future of SaaS can no longer be discussed in the simple binary of "survive or perish."
What are the premises we must truly face and rethink now?
In this session, we welcome Mr. Makino, who pioneered the Japanese ERP market and is at the forefront of the AI-era SaaS business. Through a dialogue with Mr. Nakano, who manages business growth as a CEO of a publicly traded company, we will explore the future of SaaS.
◼︎ Speakers
- Masayuki Makino (CEO, Pathoslogos Inc.)
- Tomoya Nakano (Representative Director and President, i-plug Inc.)
◼︎ Session Overview
- Time: 14:05– (approx. 40 minutes)
- Theme: Dying SaaS vs. Living SaaS: Rethinking Premises and Reaching the Next Breakthrough
◼︎ Three Premises to Rethink in This Session
- Will SaaS continue to be chosen based on "features"?
- Is AI a competitor, or an entity that rewrites the premises?
- What separates a "living SaaS" from a "dying SaaS"?
This session is designed not as a place to take home answers, but as a place to take home questions.
◼︎ Event Overview
Event Name
B2B BUSINESS BREAKTHROUGH
~A place to encounter new questions and people for non-linear growth in B2B business~
Date and Time
Monday, April 13, 2026, 14:00–19:00 (Doors open at 13:30) *Tentative
Venue
Shibuya Stream Hall (3-21-3 Shibuya, Shibuya-ku, Tokyo 150-0002)
- Direct access from the New South Gate of Shibuya Station (JR Yamanote Line, Shonan-Shinjuku Line, Narita Express)
FAQ
Who are the keynote speakers at the upcoming BBB conference?
The keynote speakers are Masayuki Makino, CEO of Pathoslogos Inc., and Tomoya Nakano, CEO of i-plug Inc.
What is the main theme of the keynote session at BBB?
The main theme is 'Dying SaaS vs. Living SaaS: Rethinking Premises and Reaching the Next Breakthrough'.
When and where will the B2B BUSINESS BREAKTHROUGH conference be held?
The conference will be held on Monday, April 13, 2026, at Shibuya Stream Hall in Tokyo.
How is AI evolution impacting the discussion around SaaS?
AI evolution is shaking the very premises of SaaS, moving beyond a simple 'survive or perish' discussion.
What are some of the key premises to be rethought during the session?
The session will explore whether SaaS will continue to be chosen based on 'features', if AI is a competitor or a premise-rewriter, and what differentiates 'living' from 'dying' SaaS.