"Dying SaaS vs. Living SaaS" — Pathoslogos CEO Masayuki Makino and i-plug CEO Tomoya Nakano to speak at the BBB Keynote.
Key facts
- "Dying SaaS vs. Living SaaS" — Pathoslogos CEO Masayuki Makino and i-plug CEO Tomoya Nakano to speak at the BBB Keynote.
- Newpeaks announces that Mr. Makino and Mr. Nakano will headline the 2026 BBB keynote session.
- Date: March 29, 2026
Direct answer
Newpeaks announces that Mr. Makino and Mr. Nakano will headline the 2026 BBB keynote session.
- Citation
- "Dying SaaS vs. Living SaaS" — Pathoslogos CEO Masayuki Makino and i-plug CEO Tomoya Nakano to speak at the BBB Keynote. (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
Newpeaks announces that Mr. Makino and Mr. Nakano will headline the 2026 BBB keynote session.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 17:23
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1396h 3m after Published)
Newpeaks Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Keiji Kobayashi) is pleased to announce that Masayuki Makino, Representative Director and CEO of Pathoslogos Inc., and Tomoya Nakano, Representative Director and CEO of i-plug Inc., will serve as keynote speakers at the "B2B BUSINESS BREAKTHROUGH (BBB)" offline-only conference, to be held on Monday, April 13, 2026, at Shibuya Stream Hall.
◼︎ The Question Posed by the Evolution of AI: The Very Premises of SaaS are Shaken
Due to the evolution of AI, the future of SaaS can no longer be discussed in the simple binary of "survive or perish."
What are the premises we must truly face and rethink now?
In this session, we welcome Mr. Makino, who pioneered the Japanese ERP market and is at the forefront of the AI-era SaaS business. Through a dialogue with Mr. Nakano, who manages business growth as a publicly traded company executive, we will explore the future of SaaS.
◼︎ Speakers
- Masayuki Makino (CEO, Pathoslogos Inc.)
- Tomoya Nakano (Representative Director and President, i-plug Inc.)
◼︎ Session Overview
- Time: 14:05– (approx. 40 minutes)
- Theme: Dying SaaS vs. Living SaaS: Rethinking Premises and Reaching the Next Breakthrough
◼︎ Three Premises to Rethink in This Session
- Will SaaS continue to be chosen based on "features"?
- Is AI a competitor, or an entity that rewrites the premises?
- What separates a "living SaaS" from a "dying SaaS"?
This session is designed not as a place to take home answers, but as a place to take home questions.
◼︎ Event Overview
Event Name
B2B BUSINESS BREAKTHROUGH
~A place to encounter new questions and people for the non-linear growth of B2B businesses~
Date and Time
Monday, April 13, 2026, 14:00–19:00 (Doors open at 13:30) *Tentative
Venue
Shibuya Stream Hall (3-21-3 Shibuya, Shibuya-ku, Tokyo 150-0002)
- Direct access from the New South Gate of Shibuya Station on the JR Yamanote Line, Shonan-Shinjuku Line, and Narita Express.
FAQ
What is the main theme of the keynote session at the B2B BUSINESS BREAKTHROUGH conference?
The main theme is 'Dying SaaS vs. Living SaaS: Rethinking Premises and Reaching the Next Breakthrough,' exploring the impact of AI on the future of SaaS.
Who are the keynote speakers for the 'Dying SaaS vs. Living SaaS' session?
The keynote speakers are Masayuki Makino, CEO of Pathoslogos Inc., and Tomoya Nakano, Representative Director and CEO of i-plug Inc.
What is the date and venue for the B2B BUSINESS BREAKTHROUGH conference?
The conference will be held on Monday, April 13, 2026, at Shibuya Stream Hall in Tokyo.
How is the evolution of AI expected to impact the SaaS industry, according to the article?
The evolution of AI is shaking the very premises of SaaS, suggesting that the future cannot be discussed in a simple 'survive or perish' binary.
What are the three key premises that will be re-examined during the keynote session?
The three premises to be re-examined are: whether SaaS will continue to be chosen based on 'features,' if AI is a competitor or a premise-rewriting entity, and what differentiates a 'living SaaS' from a 'dying SaaS'.