[New Era] First Collaboration Collection with Fashion Brand <kansaï yamamoto> to Launch on Thursday, April 9

The global sports and lifestyle brand New Era and <kansaï yamamoto>, a fashion brand founded by designer Kansai Yamamoto, who gained worldwide attention by holding the first fashion show by a Japanese designer in London in 1971, have found their brand spirits resonating, leading to their first collaboration.

The collection will be released on Thursday, April 9, at New Era stores nationwide (excluding New Era Mini Nagoya Station), the official online store, and authorized New Era retailers.

*Please note that some items may not be available at all stores. For store inventory checks, please refer to: [link to store inventory check page].

This collaboration features 20 energetic and diverse items that embody Japonism, including caps, hats, T-shirts, and bags. The designs include reinterpreted motifs iconic to <kansaï yamamoto> such as tigers, dragons, and Kanji characters, as well as graphics used for the <kansaï yamamoto> 1981-82 Autumn/Winter Paris Collection invitation, created by Terry Johnson (Teruhiko Yumura), the founder of "Heta-uma" illustration, known for his unique aesthetic that "clumsy is more wonderful than skillful."

[Lineup] *All prices include tax

[59FIFTY®] ¥6,600 each

[9FIFTY™ A-frame] ¥6,380 each / [9FORTY™ A-frame] ¥4,400 each

[9THIRTY™] ¥4,950 each / [9TWENTY™] ¥4,620 each

[9TWENTY™] ¥4,620 each (Image Captions: Front, Back, Under Visor)

[ADVENTURE] ¥6,380